Results 31 to 40 of about 42,934 (311)

ANALISIS ISLAMIC MARKETING MIX TERHADAP STRATEGI PEMASARAN PERUMAHAN SYARIAH HAMFARA PURWOKERTO

El-Iqthisadi Jurnal Hukum Ekonomi Syariah Fakultas Hukum dan Syariah
Abstrak Perumahan Syariah Hamfara Purwokerto menerapkan Islamic Marketing Mix dalam strategi pemasarannya, namun menghadapi kendala. Produk sering terlambat, harga ditujukan untuk kelas menengah ke atas, dan strategi promosi terbatas.
Neng Cahya Komala, Shodiq Kholidi, Sekolah Tinggi, E. Manajemen, Bisnis Islam Bandung, Universitas Amikom Purwokerto   +5 more
semanticscholar   +3 more sources

Effect of Islamic marketing mix integration on the decision to stay at Sharia hotels in Indonesia

International Journal of Hospitality and Tourism Studies, 2021
By establishing Indonesia as a halal tourist destination in 2019. This has an impact on increasing tourists for vacation. In visiting a place, lodging accommodations such as hotels are taken into consideration. With so many hotels that have a sharia concept, there will be competing for customers.
Sri Devi, Anna Sardiana
openaire   +2 more sources

IMPLEMENTASI ISLAMIC MARKETING MIX PRODUK TABUNGAN iB HIJRAH PRIMA PADA BANK MUAMALAT KANTOR CABANG PEMBANTU MADIUN

Commodity, 2023
Penelitian ini bertujuan untuk mengetahui kendala dan upaya pada strategi Islamic Marketing Mix dalam produk Tabungan Prima. Penelitian dilakukan dengan menggunakan metode kualitatif deskriptif yang memiliki tujuan dalam memberikan gambaran secara ...
Aldo Robby Pradana, Lilik Sofianiyatin, Linda Sulistia Ningsih   +2 more
semanticscholar   +3 more sources

IMPLEMENTASI STRATEGI ISLAMIC MARKETING MIX PADA KOKUMI TRANSMART RUNGKUT SURABAYA

Jurnal Ekonomika dan Bisnis Islam, 2021
Wide competition causes the need for a marketing strategy that can make its business grow, one of which is the 4P marketing mix (product, price, place, and promotion) as a marketing tool, which will then have an influence on the sales volume owned by the company.
Fatima Carmitha Nurfaizah
openaire   +2 more sources

Implementation of Marketing Strategy in Islamic Boarding Schools: A Case Study

Journal of Nonformal Education
Background: Pesantren as an Islamic educational institution in Indonesia, faces challenges in maintaining and increasing competitiveness in the digital era. Marketing strategies are important to attract the interest of prospective students and ensure the
Endah Budiarti, Nor Fadila Amin
doaj   +2 more sources

MARKETING MIX DALAM ISLAM

, 2023
Islam merupakan agama yang bersifat paripurna dan universal, juga merupakan agama yang lengkap dalam memberikan tuntutan dan panduan bagi kehidupan umat manusia. Ajaran Islam bukan hanya persoalan ibadah saja. Islam merupakan suatu sistem kehidupan yang seharusnya dijalankan oleh manusia sebagai khalifah di muka bumi ini Dengan penjelasan tersebut ...
  +5 more sources

Strategic Education Marketing: Analyzing the Implementation of the 7P Marketing Mix in Indonesian Islamic Universities

AL-ISHLAH: Jurnal Pendidikan
The competition in Indonesia’s higher education sector is intensifying, particularly between State Islamic Higher Education Institutions (PTKIN) and Public Universities (PTU). To remain competitive, institutions like IAIN Kerinci must implement effective marketing strategies.
Ali Marzuki Zebua, Kasful Anwar Us
openaire   +2 more sources

MARKETING MIX MODEL ISLAMIC VALUES AS A MARKETING STRATEGY AT MAN 1 MUSI BANYUASIN

Jurnal Asy-Syukriyyah
This study analyzes the implementation of the Mix Marketing Model as a marketing strategy at MAN 1 Musi Banyuasin to increase the interest of prospective students. Using a qualitative method with a descriptive approach and case studies, the study was conducted for 6 months (August 2024-January 2025) with data collection through in-depth interviews ...
Adhelmi Adhelmi, Yuniar Yuniar, Mardiah Astuti, Destiani Rahmawati   +3 more
openaire   +2 more sources

CONTEMPORARY MARKETING MIX, BRAND IMAGE AND CONSUMER BUYING INTEREST IN ISLAMIC BANKING

Hasanuddin Economics and Business Review, 2020
In the last 20 years, Islamic Banking has been operating in Indonesia. It Begun when Bank Muamalat Indonesia established in 1992, then followed by others. With over 250 million populations in Indonesia, including a large number of muslim as majority, Indonesia should be a potential market for Islamic Banking.
Christiyanto, Wenda Wahyu
openaire   +3 more sources

Marketing Ethics at Islamic Banks: Principles and Practices

Journal of Islamic Economic Laws, 2021
This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors.
M. Qoshid Al Hadi, Eko Nur Cahyo, Iman Setya Budi   +2 more
doaj   +1 more source