Results 11 to 20 of about 42,934 (311)
Cogent Business & ManagementIslamic higher education (IHE) and non-religious/general higher education (GHE) are the largest forms of higher education institution in Indonesia. IHE has utilized social media as a primary marketing channel in inter-university competitions.
Ahmad Juhaidi
doaj +6 more sources
Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing [PDF]
Journal of International Business, Economics and Entrepreneurship, 2017 Marketing mix has been the cornerstone of the discipline and dominating marketing early thought. This concept has been the focal point in the development of conventional managerial paradigm with strong adherence to its normative pillars of ‘4 Ps ...
Johari Bin Abdullah
doaj +6 more sources
Islamic Principles in Marketing: An Overview of Islamic Marketing mix in Social-Media Campaign
El-Qish: Journal of Islamic Economics, 2021 The increasing number of internet users among Muslims worldwide has open opportunities for business players to develop Islamic marketing and get attention from them. Social media becomes a popular platform for the Muslim community to interact, communicate, and share regarding humanity, education, donation, and the Islamic lifestyle. This paper arranges
Syafwendi Syafril, M. Fuad Hadziq
semanticscholar +5 more sources
SUCCESS STRATEGIES IN ISLAMIC MARKETING MIX
International Journal of Business and Society, 2017 Islamic marketing (IM) is gaining momentum in the development of marketing knowledge and its practical implication to business and customer is undeniably significant. In fact, it has been growing rapidly in the past years and has grabbed the attention of both academics and practitioners of marketing.
Johari Bin Abdullah +2 more
semanticscholar +5 more sources
THE EFFECTS OF MARKETING MIX ON CONSUMER SATISFACTION: A LITERATURE REVIEW FROM ISLAMIC PERSPECTIVES
Türkiye İslam İktisadı Dergisi, 2015 Customer satisfaction is one of the essential factors for the success of a company. To achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and services.
Selim AHMED, Md. Habibur RAHMAN
doaj +4 more sources
Jurnal Tabarru': Islamic Banking and Finance, 2022 Tujuan penelitian ini adalah untuk mengetahui pengaruh Islamic marketing mix terhadap keputusan menjadi nasabah yang dimediasi oleh minat. Metode penelitian ini adalah menggunakan penelitian kuantitatif.
Imelda Ayu Nirmala, Yayu Sri Rahayu
semanticscholar +3 more sources
Impact of "Instagram" on digital-based Islamic marketing: Islamic Marketing Mix discussion
AMCA Journal of Religion and Society, 2023 It is widely agreed upon that the progress in information and communication technology has significantly changed all aspects of entrepreneurship, including business and Islamic marketing. This poses challenges and opportunities for business people involved in Islamic digital media marketing. The main obstacle in Islamic marketing communications lies in
Endang Sungkawati +3 more
openaire +2 more sources
Effectiveness of a Social Marketing Mix Intervention on Changing the Smoking Behavior of Santri in Traditional Islamic Boarding Schools in Indonesia [PDF]
Journal of Preventive Medicine and Public Health, 2022 Objectives: This study investigated the effectiveness of the social marketing mix approach in increasing students’ knowledge about smoking, promoting positive attitudes toward smoking cessation, and decreasing smoking behavior. Methods: This quantitative
Ismail Ismail +7 more
doaj +2 more sources
Corporate Image As Mediator of Islamic Marketing Mix to Intention in Becoming a Customer of Bank Syariah Indonesia in East Java [PDF]
Jurnal Ekonomi Syariah Teori dan Terapan, 2023 This study aimed to determine the effect of Islamic marketing mix on the intention of the people of East Java to become BSI customers mediated by corporate image. This research method used was quantitative research.
Hani Rosanti, Yayuk Sri Rahayu
semanticscholar +2 more sources
Using Marketing Mix and Brand Image As Marketing Strategy for Islamic Educational Institutions
KnE Social Sciences, 2022 This article discusses the effectiveness of using a combination of the marketing mix and brand image as a marketing strategy for educational services at Islamic educational institutions. The strategy is motivated by efforts to create quality and competitive Islamic educational institutions.
Nur Holis Abadi +1 more
openaire +3 more sources