Islamic Principles in Marketing: An Overview of Islamic Marketing mix in Social-Media Campaign [PDF]
El-Qish: Journal of Islamic Economics, 2021 The increasing number of internet users among Muslims worldwide has open opportunities for business players to develop Islamic marketing and get attention from them. Social media becomes a popular platform for the Muslim community to interact, communicate, and share regarding humanity, education, donation, and the Islamic lifestyle. This paper arranges
Syafwendi Syafril, M. Fuad Hadziq
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SUCCESS STRATEGIES IN ISLAMIC MARKETING MIX [PDF]
International Journal of Business and Society, 2017 Islamic marketing (IM) is gaining momentum in the development of marketing knowledge and its practical implication to business and customer is undeniably significant. In fact, it has been growing rapidly in the past years and has grabbed the attention of both academics and practitioners of marketing.
Johari Bin Abdullah +2 more
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Marketing Mix 7Ps in Islamic Perspective [PDF]
KnE Social Sciences, 2019 .
Febriansyah, R, Febriansyah, R. (R)
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Islamic marketing : insights from a critical perspective [PDF]
, 2012 This paper seeks to encourage a critical dialogue within the realm of Journal of Islamic Marketing. It invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and ...
Jafari, Aliakbar
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Building Madrasah Committee Synergy in Managing Effective and Resilient Skills Programs
Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2023 This research focuses on marketing management by Islamic boarding schools to improve their image. This study used a qualitative approach with six respondents who were then analyzed and assessed for the validity of the data using triangulation techniques ...
Suratman Suratman
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PENGARUH ISLAMIC MARKETING MIX TERHADAP KEPUTUSAN MENJADI NASABAH DENGAN MINAT SEBAGAI VARIABEL MEDIASI [PDF]
, 2022 Tujuan penelitian ini adalah untuk mengetahui pengaruh Islamic marketing mix terhadap keputusan menjadi nasabah yang dimediasi oleh minat. Metode penelitian ini adalah menggunakan penelitian kuantitatif.
Rahayu, Yayuk Sri +3 more
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Impact of "Instagram" on digital-based Islamic marketing: Islamic Marketing Mix discussion
AMCA Journal of Religion and Society, 2023 It is widely agreed upon that the progress in information and communication technology has significantly changed all aspects of entrepreneurship, including business and Islamic marketing. This poses challenges and opportunities for business people involved in Islamic digital media marketing. The main obstacle in Islamic marketing communications lies in
Endang Sungkawati +3 more
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Enhancing Customer in Islamic Banking: a Case Study of Bank Syariah Indonesia’s Marketing Strategy
International Journal of Islamic Business and Economics (IJIBEC), 2023 The potential for sharia banking in Indonesia is very large because 87% of the Indonesian population is Muslim. However, sharia banking customers currently only reach 6.52% share of the national banking market.
M.F. Hidayatullah +4 more
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Implementation of “9p Marketing Mix” on Out-Patient Service at Islamic Hospital Jemursari, Surabaya, East Java [PDF]
, 2019 Background: Hospitals are facing several threats like increasing competition, rising costs, and image problems that can threaten their existence. Hospitals need to adopt a market-based model centered on transparency, accountability for outcomes, and ...
Wijaya, Satriya +3 more
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Integrated Marketing and Customers’ Decision Saving Funds in Islamic Banks
Shirkah, 2019 Indonesia has a good market potential for Islamic banking business development. However, the market share of Islamic banks is still far behind the conventional ones. Over 5 years, Islamic marketing mix has been integrated with the contemporary marketing
Wenda Wahyu Christiyanto, Mardi Astutik
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