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Social media marketing of Islamic higher education institution in Indonesia: a marketing mix perspective

Cogent Business & Management
Islamic higher education (IHE) and non-religious/general higher education (GHE) are the largest forms of higher education institution in Indonesia. IHE has utilized social media as a primary marketing channel in inter-university competitions.
Ahmad Juhaidi
doaj   +5 more sources

Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing [PDF]

Journal of International Business, Economics and Entrepreneurship, 2017
Marketing mix has been the cornerstone of the discipline and dominating marketing early thought. This concept has been the focal point in the development of conventional managerial paradigm with strong adherence to its normative pillars of ‘4 Ps ...
Johari Bin Abdullah
doaj   +5 more sources

7P's: A Literature Review of Islamic Marketing and Contemporary Marketing Mix

Procedia, Social and Behavioral Sciences, 2014
AbstractIslam viewed commerce as a vital factor in human life as long as the process is parallel with Islamic teachings pertaining to business conduct. Particularly, Allah SWT destined Prophet Muhammad SAW to be a successful businessman before his prophetic life.
Hashim, Nurhazirah, Hamzah, Muhammad Iskandar   +1 more
exaly   +2 more sources

THE INFLUENCE OF MARKETING MIX ON DECISIONS TO BE A ISLAMIC BANKING CUSTOMER IN CIANJUR REGENCY [PDF]

Iqtishadia, 2018
Keputusan masyarakat untuk memilih perbankan syariah di Kabupaten Cianjur sangat rendah. Saat ini, nasabah perbankan syariah di Kabupaten Cianjur hanya sekitar 5-8 % dari total penduduk yang berjumlah 2.335 juta jiwa. Padahal, 98 % penduduk di Kabupaten
Uus Ahmad Husaeni
doaj   +2 more sources

THE EFFECTS OF MARKETING MIX ON CONSUMER SATISFACTION: A LITERATURE REVIEW FROM ISLAMIC PERSPECTIVES

Türkiye İslam İktisadı Dergisi, 2015
Customer satisfaction is one of the essential factors for the success of a company. To achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and services.
Selim AHMED, Md. Habibur RAHMAN
doaj   +3 more sources

Implementation of Marketing Strategy in Islamic Boarding Schools: A Case Study

Journal of Nonformal Education
Background: Pesantren as an Islamic educational institution in Indonesia, faces challenges in maintaining and increasing competitiveness in the digital era. Marketing strategies are important to attract the interest of prospective students and ensure the
Endah Budiarti, Nor Fadila Amin
doaj   +2 more sources

MARKETING MIX DALAM ISLAM

, 2023
Islam merupakan agama yang bersifat paripurna dan universal, juga merupakan agama yang lengkap dalam memberikan tuntutan dan panduan bagi kehidupan umat manusia. Ajaran Islam bukan hanya persoalan ibadah saja. Islam merupakan suatu sistem kehidupan yang seharusnya dijalankan oleh manusia sebagai khalifah di muka bumi ini Dengan penjelasan tersebut ...
  +5 more sources

The Marketing Mix of Desert Tourism Applied in Islamic Economy

Journal of Business and Economic Development, 2022
exaly   +2 more sources

Marketing Ethics at Islamic Banks: Principles and Practices

Journal of Islamic Economic Laws, 2021
This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors.
M. Qoshid Al Hadi, Eko Nur Cahyo, Iman Setya Budi   +2 more
doaj   +1 more source

Marketing Management of Educational Services in Improving The Image of Islamic Boarding Schools

Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2023
This research focuses on marketing management by Islamic boarding schools to improve their image. This study used a qualitative approach with six respondents who were then analyzed and assessed for the validity of the data using triangulation techniques ...
Fillah Babul Fathatul Jannah, Dian Hidayati, Badrudin Badrudin   +2 more
doaj   +1 more source