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The effectiveness of Key Account Management practices [PDF]
Industrial Marketing Management, 2014 This paper investigates the extent to which Key Account Management (KAM) programs are achieving a range of financial and non-financial measures of effectiveness for implementing companies. It investigates a wide range of KAM practices as well as comparing the predictive power of these practices on nine desirable effectiveness measures.
Davies, Iain, Ryals, Lynette J.
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Influence of the key account manager in the provisioning management: Evidence from staple companies during the events of COVID-19 [PDF]
Accounting, 2022 The purpose of this research was to evaluate the degree of influence exercised by the Key Account Manager in the provisioning management in the main companies called Staple in Peru, during the events of COVID-19.
Luis-Ricardo Flores-Vilcapoma +4 more
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Customer management in B2B markets in the context of digitalization
Вестник университета, 2023 The article is devoted to the problem of improving customer management in B2B markets in the context of digitalization. By analyzing the literature on the issues under study, the authors identified the main factors contributing to the transition from ...
M. V. Orlova, V. V. Orlov
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Sales management. Methodology of Improving the efficiency of the company’s sales system
Управленческие науки, 2022 The unyielding efforts to develop a methodology for building a sales management system are yet another proof of its relevance. These efforts will continue, as the business community needs a sustainable and consistent operation model.
A. I. Nazarov
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Development of a management accounting model of an insurance company using dashboards
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка, 2021 Modern enterprise resource management systems are quite universal, but in practice each firm has its own characteristics, which are determined by the type of activity, scale of production, management structure and other factors.
T. Merkulova +2 more
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Journal of Modern Science, 2023 Objectives A scientific article entitled 'Integrated Approach to Education Management: Innovative Strategies and Methods in Combining Pedagogy and Management' discusses the complexity of educational management in the context of contemporary challenges ...
Henryk Wojtaszek +3 more
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The effect of relationship quality on market performance with key account management effectiveness and performance [PDF]
کاوشهای مدیریت بازرگانیExtended AbstractIntroduction: Key account management is a vital aspect of marketing, especially in the field of industrial marketing, which includes the strategic management of a company's most important customers, with the aim of strengthening long ...
Ghazaleh Bahari +1 more
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Considering Mining Wastes as a Factor of Increasing the Balance Level of Subsoil Management in Regions [PDF]
Экономика региона, 2019 The importance of considering mining wastes (MW) as a factor of increasing the balance level of subsoil management in regions is growing. Firstly, it happens because of the gradual exhaustion of mineral deposits.
Irina Gennadevna Polyanskaya +2 more
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Asia Marketing Journal, 2016 Studies in key account management (KAM) have identified the importance of cross-functional coordination in firms to effectively implement KAM. However, these studies have ignored how companies integrate KAM and other customer management (non-KAM).
Shoko Tonai
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Strategic Management of Human Resources in Uncertain Environment [PDF]
Problemi Ekonomiki, 2021 The article is aimed at forming a methodological framework for the strategic management of human resources (HRM) in uncertain environment caused by the COVID-19 pandemic.
Lazebnyk Iuliia O. +1 more
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