Results 101 to 104 of about 2,133 (104)

Exploring the relationship between celebrity endorser effects and advertising effectiveness

International Journal of Advertising, 2008
Clinton Amos
exaly  

PERAN KREDIBILITAS MEREK MEMEDIASI PENGARUH KREDIBILITAS ENDORSER TERHADAP EKUITAS MEREK

E-Jurnal Manajemen, 2019
exaly  

Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension

Journal of Brand Management, 2014
Reto Felix
exaly  

AI or human: How endorser shapes online purchase intention?

Computers in Human Behavior
exaly