Results 11 to 20 of about 18,806 (96)
Source Model: Pengukuran Kredibilitas Celebrity Endorser [PDF]
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA, 2021 ABSTRAK Tujuan penelitian – Sangat penting untuk mempertimbangkan kecocokan yang tepat antara selebriti dan target audiens. Kredibilitas bintang iklan mencerminkan apakah pemilihan bintang iklan tersebut adalah tepat. Pengukuran penting dilakukan agar dapat mengukur secara baik kredibilitas bintang iklan itu sendiri.
Yunita, Dessy
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Peran Kredibilitas Endorser Dalam Meningkatkan Minat Pembelian Produk [PDF]
Penelitian ini bertujuan untuk mengetahui peran kredibilitas endorser dalam mempengaruhi minat beli produk Safi di Indonesia. Responden dalam penelitian ini adalah pengguna internet yang pernah melihat endorsement Safi di platform media sosial seperti YouTube dan Instagram, tetapi belum pernah membeli produk tersebut.
Yuvita, Heni +3 more
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PERAN CITRA MEREK MEMEDIASI KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI SMARTPHONE OPPO [PDF]
E-Jurnal Manajemen, 2018 Seiring dengan perkembangan teknologi smartphone di Indonesia menyebabkan semakin tingginya persaingan antar perusahaan. Smartphone Oppo saat ini telah menduduki pangsa pasar di Indonesia dan sedang gencar-gencar melakukan promosi menggunakan celebrity endorser.
Nyoman Tri Putri Utami +1 more
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Peran Kredibilitas Merek Memediasi Pengaruh Kredibilitas Endorser Terhadap Ekuitas Merek
Jurnal Bisnis Dan Kajian Strategi Manajemen, 2022 The purpose of this study was to examine the role of endorser credibility on brand equity. How to mediate brand credibility also supports this role. This study uses a qualitative approach by using secondary data in the form of literature and literature study. The results of this study show that brand credibility has actually become a mediation that can
Cut Devi Maulidasari +2 more
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Pengaruh Kredibilitas Endorser Dan Iklan Televisi Terhadap Minat Beli Konsumen
Brainy: Jurnal Riset Mahasiswa, 2023 This study aims to analyze the responses of FEB Unpas Bandung students about the credibility of Luwak White coffee instant coffee endorser responses to Luwak White coffee instant coffee television advertisements and responses regarding the interest in buying instant Luwak White coffee, coffee at FEB Unpas Bandung students and to find out how much ...
null Rika Lestari, null Juanim
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Celebrity Endorsment, Kredibilitas, dan Niat Pembelian Kembali Pada First Media
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN), 2022 First Media as a broadband internet service provider optimizes marketing strategies through digital content using celebrity endorsements. The purpose of this study was to determine the effect of: (i) celebrity attractiveness on advertising credibility, brand credibility and brand satisfaction; (ii) celebrity trustworthiness on advertising credibility ...
Niki Sanjaya, Margaretha Pink Berlianto
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Analisis Kredibilitas Non Endorse Youtuber Serta Pengaruhnya Pada Niat Pembelian
J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), 2022 Influencer marketing has grown rapidly nowadays on social media platforms, one of which is YouTube. Youtubers who are not in-house with brand or non-endorsed YouTubers have more trustworthy information in providing reviews regarding a product. Based on this, this study focuses on non-endorse YouTubers by proposing a source credibility model in the form
Fajar Destari +2 more
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Pengaruh Kredibilitas Celebrity Endorser Natasha Wilona terhadap Brand Image Produk Kecantikan
Kiwari, 2023 Social media, which is currently active as a means of buying and selling online, raises activities to promote products that will be sold by several public figures who are often called celebrity endorsers. The credibility of a celebrity endorser greatly influences the reputation a company wants to buy.
Catherine Angelica, Riris Loisa
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PENGARUH KREDIBILITAS ENDORSER LOKAL TERHADAP IKLAN KOSMETIK DAN MINAT BELI KONSUMEN
JURNAL BORNEO AKCAYA, 2021 ABSTRAK Kredibilitas endorser lokal adalah salah satu faktor yang dapat dipertimbangkan untuk mempercayai kebenaran isi pesan yang disampaikan oleh pengiklan, dimana target iklannya adalah orang lokal. Iklan kosmetik merupakan media untuk menyampaikan produk melalui media sosial untuk menarik minat beli konsumen.
Alvi Rahmania, null Fadli
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PERAN KREDIBILITAS MEREK MEMEDIASI PENGARUH KREDIBILITAS ENDORSER TERHADAP EKUITAS MEREK
E-Jurnal Manajemen Universitas Udayana, 2018 This study aims to explain the influence of endorser credibility on brand credibility, the influence of endorser credibility on brand equity, the influence of brand credibility on brand equity, and the role of brand credibility mediates the influence of endorser credibility on IM3 user brand equity in Denpasar City.
I Gst. A. Kt. Gd. Suasana +1 more
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