Results 11 to 20 of about 2,133 (104)
E-Jurnal ManajemenPenelitian ini bertujuan untuk menjelaskan peran citra merek memediasi pengaruh kredibilitas celebrity endorser terhadap loyalitas pelanggan sabun mandi merek Lifebuoy di Kota Denpasar.
Ni putu Yeni Diahandari +2 more
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E-Jurnal ManajemenProduk kecantikan menjadi kebutuhan utama bagi Wanita, salah satunya lipstik. Lipstik dapat memberikan kesan lebih fresh dan dapat meningkatkan kepercayaan diri.
Ayu Diah mahardani +1 more
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Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan AkuntansiABSTRAK Perkembangan teknologi yang semakin pesat memudahkan masyarakat dalam berbagai aspek kehidupan. Media sosial adalah hasil dari perkembangan teknologi yang digunakan dalam kegiatan sehari-hari.
Edy Yulianto Putra +2 more
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E-Jurnal ManajemenPenelitian ini bertujuan untuk menganalisis peran customer trust dalam memediasi pengaruh e-WOM dan kredibilitas celebrity endorser terhadap niat beli pada produk MS Glow di Kota Denpasar.
Winda Lestari +1 more
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Matrik, 2015 The rapid growth and increasing competition in the business of cosmetic product and also the more selective consumer, makes cosmetic companies do efforts in providing information about the products and create a positive association to attract potential ...
Gusti Ayu Pangastuti Arsinta +1 more
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Peran Kredibilitas Merek Memediasi Pengaruh Kredibilitas Endorser Terhadap Ekuitas Merek
Jurnal Bisnis Dan Kajian Strategi Manajemen, 2022 The purpose of this study was to examine the role of endorser credibility on brand equity. How to mediate brand credibility also supports this role. This study uses a qualitative approach by using secondary data in the form of literature and literature study. The results of this study show that brand credibility has actually become a mediation that can
Cut Devi Maulidasari +2 more
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Celebrity Endorsment, Kredibilitas, dan Niat Pembelian Kembali Pada First Media
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN), 2022 First Media as a broadband internet service provider optimizes marketing strategies through digital content using celebrity endorsements. The purpose of this study was to determine the effect of: (i) celebrity attractiveness on advertising credibility, brand credibility and brand satisfaction; (ii) celebrity trustworthiness on advertising credibility ...
Niki Sanjaya, Margaretha Pink Berlianto
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Pengaruh Kredibilitas Endorser Dan Iklan Televisi Terhadap Minat Beli Konsumen
Brainy: Jurnal Riset Mahasiswa, 2023 This study aims to analyze the responses of FEB Unpas Bandung students about the credibility of Luwak White coffee instant coffee endorser responses to Luwak White coffee instant coffee television advertisements and responses regarding the interest in buying instant Luwak White coffee, coffee at FEB Unpas Bandung students and to find out how much ...
null Rika Lestari, null Juanim
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Analisis Kredibilitas Non Endorse Youtuber Serta Pengaruhnya Pada Niat Pembelian
J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia), 2022 Influencer marketing has grown rapidly nowadays on social media platforms, one of which is YouTube. Youtubers who are not in-house with brand or non-endorsed YouTubers have more trustworthy information in providing reviews regarding a product. Based on this, this study focuses on non-endorse YouTubers by proposing a source credibility model in the form
Fajar Destari +2 more
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Source Model: Pengukuran Kredibilitas Celebrity Endorser
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA, 2021 ABSTRAK Tujuan penelitian – Sangat penting untuk mempertimbangkan kecocokan yang tepat antara selebriti dan target audiens. Kredibilitas bintang iklan mencerminkan apakah pemilihan bintang iklan tersebut adalah tepat. Pengukuran penting dilakukan agar dapat mengukur secara baik kredibilitas bintang iklan itu sendiri.
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