Results 31 to 40 of about 80 (66)

FORMULASI PERSUASIF DAN KREDIBILITAS PRODUK DALAM PRAKTIK ENDORSEMENT PADA AKUN INSTAGRAM SELEBRITIS

Jurnal Komunikasi dan Kajian Media, 2023
Penelitian ini mengidentifikasi kajian tentang praktik endorsement yang dilakukan oleh selebriti dengan berfokus pada selebriti yang memiliki jumlah followers akun Instagram terbanyak tahun 2018. Hasil penelitian menunjukkan bahwa Instagram menjadi salah satu alat dalam melakukan endorsement bagi pelaku bisnis melalui selebriti untuk memasarkan ...
Okditazeini, Vannyora, Pasaribu, Erfina Ningsih, Alim, M. Kholikul   +2 more
openaire   +1 more source

PERAN PERSEPSI NILAI DALAM MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI PRODUK KOSMETIK MAYBELLINE DI KOTA DENPASAR

Matrik, 2015
The rapid growth and increasing competition in the business of cosmetic product and also the more selective consumer, makes cosmetic companies do efforts in providing information about the products and create a positive association to attract potential ...
Gusti Ayu Pangastuti Arsinta, Ni Made Purnami   +1 more
doaj  

Dampak Kredibilitas Celebrity Endorser SA terhadap Minat Beli Produk Jacquelle Beaute

Prologia
The digital era has reshaped communication and marketing, with celebrity endorsers proving effective in promoting products, particularly in beauty, fashion, and technology. This study explores the influence of SA's credibility as a celebrity endorser on consumer interest in Jacquelle Beaute products.
Shindy Clara, Sisca Aulia
openaire   +1 more source

Analisis Pengaruh Kredibilitas Endorses DAI Dalam Iklan Terhadap Minat Beli Pada Produk Telkomsel

Bahtera Inovasi, 2020
This research aimed to examine the effect of the attractiveness, trustworthiness, expertise toward attitude toward advertisement and attitude toward advertisement toward purchase intention. The research respondent were the people in DIY who use Telkomsel provider. Data were analized with AMOS.
openaire   +2 more sources

PENGARUH KREDIBILITAS ENDORSER PADA NIAT BELI KONSUMEN DAN TINGKAT KEPERCAYAAN PADA IKLAN

KINERJA, 2016
AbstractThe use of celebrity endorser as a marketing communication strategy provides a higher degree of appeal and attention compare to non-celebrity endorser. Corporates invest high budget to promote their brand image through celebrity endorsement in order to transfer the celebrity attributes such as attractiveness, expertise and trustworthiness to ...
openaire   +1 more source

PENGARUH KREDIBILITAS ENDORSER AGNES MONICA DALAM IKLAN KARTU PRABAYAR SIMPATI DI TELEVISI TERHADAP MINAT BELI KONSUMEN

MODUS, 2016
This study aims to determine consumers’ assessment of the credibility of the endorser Agnes Monica and diferences in terms of assessment based on gender diferences and the amount of pocket money a student / month and determine the infuence of Agnes Monica credibility endorser in ads on television sympathy prepaid cards to consumers to buy.
Bahqrin Sartika, Ign Sukirno
openaire   +1 more source

PERAN CITRA MEREK MEMEDIASI KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI SMARTPHONE OPPO

E-Jurnal Manajemen, 2018
Seiring dengan perkembangan teknologi smartphone di Indonesia menyebabkan semakin tingginya persaingan antar perusahaan. Smartphone Oppo saat ini telah menduduki pangsa pasar di Indonesia dan sedang gencar-gencar melakukan promosi menggunakan celebrity endorser.
Nyoman Tri Putri Utami, Ni Ketut Seminari   +1 more
openaire   +1 more source

Pengaruh Kredibilitas Idol Group JKT48 Sebagai Celebrity Endorser Produk Erigo Terhadap Niat Beli Konsumen

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
This study aims to examine the impact of the credibility of the idol group JKT48 as a celebrity endorser on consumer purchase intentions for Erigo products. In the rapidly growing digital marketing era, the use of celebrity endorsers has become a key strategy in influencing consumer purchase decisions. JKT48, as an idol group with significant influence,
null Bani Ady Ramadhan, null Istiharini, null Theresia Gunawan   +2 more
openaire   +1 more source

Peran Kesadaran Merek Dalam Memediasi Pengaruh Kredibilitas Celebrity Endorser Terhadap Niat Beli

Penelitian ini bertujuan untuk menganalisis dan menjelaskan peran kesadaran merek dalam memediasi pengaruh kredibilitas celebrity endorser terhadap niat beli pada e-commerce Blibli. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel sebanyak 120 responden.
Keilani, Akilah, Aksari, Ni Made Asti
openaire   +2 more sources

Pengaruh Kredibilitas Endorse dan Keterlibatan Sosial Media Instagram Terhadap Keputusan Pembelian dengan Mediasi Minat Beli

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
This research was conducted because there was an increase in purchases of Le Minerale products in 2024 where in that year Le Minerale collaborated with the endorse of its choice so that the credibility of Endorse influenced purchasing decisions for consumers.
null Reyna Yunita, null Moh Rifqi Khairul Umam   +1 more
openaire   +1 more source