ANALISIS PENGARUH CELEBRITY ENDORSER DAN PROMOSI PENJUALAN TERHADAP KEUNGGULAN MEREK SERTA PENGARUHNYA TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA MIO (Studi Kasus pada Warga di Kota Semarang) [PDF]
, 2015 This study aimed to analyze the effects arising from the celebrity endorser and sales promotions on brand advantage and its influence on purchase intention from Yamaha Mio motorcycles.
MUDIANTONO, Mudiantono +1 more
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Pengaruh Kredibilitas Bintang Iklan dan Kredibilitas Merek terhadap Loyalitas Pengguna Sepeda Motor Yamaha [PDF]
, 2014 This research aims to know the influence of endorser credibility and brand credibility to the loyalty of Yamaha's motorcycle users in Denpasar city. Quantitative approaches in the study of associative shaped by the method of survey using a questionnaire
Putra, M. A. (Made), Warmika, I. G. (I)
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Pengaruh Tukul Arwana Sebagai Celebrity Endorser Terhadap Brand Awareness Masyarakat (Studi Kasus Iklan Xl Versi Tukul Arwana) [PDF]
, 2015 Considerations to be made by marketers in selecting endoser a product other products form the basis of this study. This study aims to determine the effect attributes (performance) endorser of the brand awareness Tukul Arwana in advertising XL.
khoiruman, M. (muhammad)
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PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION
Buletin Studi EkonomiBisnis yang berkembang pada perusahaan masa kini menawarkan produk berkualitas melalui promosi menarik dengan menggunakan celebrity endorser guna memperkuat ingatan konsumen mengenai brand image produk sehingga akan menarik perhatian calon konsumen untuk memiliki minat beli.
I Gede Nandya Oktora Panasea +1 more
openaire +1 more source
FORMULASI PERSUASIF DAN KREDIBILITAS PRODUK DALAM PRAKTIK ENDORSEMENT PADA AKUN INSTAGRAM SELEBRITIS
Jurnal Komunikasi dan Kajian Media, 2023 Penelitian ini mengidentifikasi kajian tentang praktik endorsement yang dilakukan oleh selebriti dengan berfokus pada selebriti yang memiliki jumlah followers akun Instagram terbanyak tahun 2018. Hasil penelitian menunjukkan bahwa Instagram menjadi salah satu alat dalam melakukan endorsement bagi pelaku bisnis melalui selebriti untuk memasarkan ...
Okditazeini, Vannyora +2 more
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ANALISIS PENGARUH DAYA TARIK IKLAN, CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI EFEKTIVITAS IKLAN, BRAND EQUITY ( Studi Pada Sabun LUX di Area Semarang ) [PDF]
, 2016 Purchase Decision is an act that begins with the perception of a product and an interest in buying the product. In this modern era of increasingly fierce competition among products, this is what causes the decline in purchasing decisions due to the ...
MUDIANTONO, Mudiantono +1 more
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PENGARUH KREDIBILITAS, DAYA TARIK, DAN KESESUAIAN SELEBRITI SEBAGAI ENDORSER PADA IKLAN HONDA TERHADAP BRAND PERSONALITY [PDF]
, 2017 Penelitian ini bertujuan untuk mengetahui pengaruh pemilihan selebriti sebagai endorser pada Iklan Honda Vario Techno 125 di televisi terhadap brand personality. Pemilihan selebriti terdiri dari kredibilitas selebriti,daya tarik selebriti, dan kesesuaian
PRAYOGO, GUNTUR ADITYA
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Dampak Kredibilitas Celebrity Endorser SA terhadap Minat Beli Produk Jacquelle Beaute
PrologiaThe digital era has reshaped communication and marketing, with celebrity endorsers proving effective in promoting products, particularly in beauty, fashion, and technology. This study explores the influence of SA's credibility as a celebrity endorser on consumer interest in Jacquelle Beaute products.
Shindy Clara, Sisca Aulia
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Pengaruh Kredibilitas Public Relations Terhadap Niat Berinvestasi Pasar Modal Yang Dimediasi Oleh Sikap Calon Investor [PDF]
, 2016 This study aimed to determine the effect of public relations credibility on the intention to invest in the capital market, mediated by the attitude of potential investors.
Aksari, N. M. (Ni) +1 more
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Analisis Pengaruh Kredibilitas Endorses DAI Dalam Iklan Terhadap Minat Beli Pada Produk Telkomsel
Bahtera Inovasi, 2020 This research aimed to examine the effect of the attractiveness, trustworthiness, expertise toward attitude toward advertisement and attitude toward advertisement toward purchase intention. The research respondent were the people in DIY who use Telkomsel provider. Data were analized with AMOS.
openaire +2 more sources