Results 61 to 70 of about 2,133 (104)

Celebrity Endorsement Kuku Bima Ener-G (Studi Deskriptif Kuantitatif Persepsi Konsumen Terhadap Celebrity Endorsement Kuku Bima Ener-G Pada Karyawan Pabrik Ambassador Garmindo) [PDF]

, 2012
Pada dasarnya tujuan periklanan adalah mengubah atau mempengaruhi sikapsikap khalayak, dalam hal ini tentunya adalah sikap-sikap konsumen. Periklanan melayani banyak tujuan dan banyak pula pemakainya, mulai dari perorangan yang memasang iklan mini di ...
Prasetya, Maulana Eka
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ANALISIS PENGARUH EFEKTIVITAS IKLAN TELEVISI DAN KEUNGGULAN PRODUK TERHADAP MINAT BELI SABUN MANDI LUX [PDF]

, 2014
This study aims to examine and analyze the effect of celebrity endorser and the advertising messages on the effectiveness of advertising of the LUX soap products, then examine and analyze the effect of the effectiveness of advertising and superiority of ...
ANATARIONA, Rizky, FERDINAND, Augusty Tae   +1 more
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Pengaruh Celebrity Endorser, Brand Image dan Persepsi Kualitas terhadap Niat Beli Sepeda Motor Honda Scoopy di Kota Denpasar [PDF]

, 2015
The purpose of this study were (1) to determine the influence celebrity endorser influence on purchase intentions Honda Scoopy motorcycle in Denpasar, (2) to determine the effect of brand image influence on purchase intentions Honda Scoopy motorcycle in ...
Ekawati, N. W. (Ni), Haryantana, I. G. (I)   +1 more
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Pengaruh Bauran Pemasaran terhadap Loyalitas Pelanggan Mobil Merek ‘Honda' di Kota Denpasar [PDF]

, 2017
Honda is one of the largest automotive companies in the world from Japan to produce various types of vehicles. Honda implementing the marketing mix as a strategy to increase sales volume and maintaining customer loyalty. This study aimed to describe the
Reynaldi, G. H. (Gede), Suprapti, N. W. (Ni)   +1 more
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Pengaruh Celebrity Endorser, Brand Image dan Kualitas Produk terhadap Niat Beli Sepeda Motor Honda Vario 125 di Kota Denpasar [PDF]

, 2017
The purpose of this study is (1) to determine the effect celebrity endorser influence on purchase intentions Honda Vario 125 in Denpasar, (2) to determine the effect of brand image influence on purchase intentions Honda Vario 125 in Denpasar and (3) to ...
Kusuma, M. A. (Made), Santika, I. W. (I)
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Pengaruhcelebrity Endorser Terhadap Sikap Konsumen Serta Dampaknya Pada Keputusan Pembelian (Survei Pada Mahasiswi Fakultas Ilmu Administrasi Universitas Brawijaya Angkatan 2013 Dan 2014 Pengguna Produk Perawatan Wajah Merek Garnier) [PDF]

, 2015
The purpose of this study is to explain the influence of celebrity endorser on consumers attitude and purchase decisions. This study took a sample of 138 people female undergraduate students class of 2013 and 2014 of Administrative Science Faculty ...
Mulyawati, R. (Rizka)
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Pengaruh Kredibilitas Selebriti Endorser Nasional VS Internasional Pada Niat Beli Luwak Whte Koffie

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen, 2017
The reseach of this study to analysing of credibility effect (attractiveness, trusworthiness and expertise) and different analysing national endorser nor international endorser to consumer purchase intention. This reseach using the student respondent of several university in Yogyakarta city. The valid sample are 277 respondent.
Novia Moliana Saragih, MF. Shellyana Junaedi   +1 more
openaire   +2 more sources

Pengaruh Jenis Endorser dan Brand Name terhadap Sikap Atas Iklan, Sikap Atas Merk dan Niat Pembelian pada Produk High dan Low Involvement [PDF]

, 2013
Strategi pemasaran global harus dilakukan oleh Perusahaan untuk menembus pasar global.Agar dapat menciptakan kesadaran merek yang kuat, positif, dan konsisten di pasar global, maka dibutuhkan iklan yang mengglobal. Endorser global dipercaya
Saifuddin, M. (Muchammad)
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PENGARUH KREDIBILITAS ENDORSER AGNES MONICA DALAM IKLAN KARTU PRABAYAR SIMPATI DI TELEVISI TERHADAP MINAT BELI KONSUMEN

MODUS, 2016
This study aims to determine consumers’ assessment of the credibility of the endorser Agnes Monica and diferences in terms of assessment based on gender diferences and the amount of pocket money a student / month and determine the infuence of Agnes Monica credibility endorser in ads on television sympathy prepaid cards to consumers to buy.
Bahqrin Sartika, Ign Sukirno
openaire   +1 more source

PENGARUH PESAN IKLAN, KREATIVITAS IKLAN, KREDIBILITAS CELEBRITY ENDORSER DAN MEDIA KOMUNIKASI TERHADAP EFEKTIVITAS IKLAN DALAM MENUMBUHKAN BRAND AWARENESS PRODUK SAMPO LIFEBUOY (Studi Kasus pada Mahasiswa Undip Semarang) [PDF]

, 2017
An effective ad is an ad that can foster awareness for always remembering to be a brand product. The background to the problems that the consumer awareness of the ads delivered shampoo Lifebuoy brand has decreased, look at Top Brand Index, Top of Mind ...
ANDIYAKSA, Muhammad, KHASANAH , Imroatul
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