Results 61 to 68 of about 170,379 (68)

Pengaruh Tukul Arwana Sebagai Celebrity Endorser Terhadap Brand Awareness Masyarakat (Studi Kasus Iklan Xl Versi Tukul Arwana) [PDF]

, 2015
Considerations to be made by marketers in selecting endoser a product other products form the basis of this study. This study aims to determine the effect attributes (performance) endorser of the brand awareness Tukul Arwana in advertising XL.
khoiruman, M. (muhammad)
core  

Iklan yang Efektif sebagai Strategi Komunikasi Pemasaran [PDF]

, 2013
With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product.
Lukitaningsih, A. -. (Ambar)
core  

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Pengaruh Kredibilitas Endorser terhadap Online Purchase Intention dengan Brand Awareness sebagai Pemediasi pada Situs Belanja Online Tokopedia

Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Marketing is a crucial part of a company. If marketing in a company runs well, it will have an impact on increasing demand. A very important element in marketing activities is communication.
Intan Candradewi, J. Pengabdian, Masyarakat Dan, Riset Pendidikan   +3 more
semanticscholar   +1 more source

Analisis Pengaruh Kesadaran Merek, Kredibilitas Endorser Selebriti, dan Mutu Produk terhadap Keputusan Pembelian Kosmetik Emina: Perspektif Konsumen Muda di Berau

Jurnal Manajemen Bisnis dan Kewirausahaan
This study aims to analyze the effect of brand awareness, celebrity endorser, and product quality on the purchase decision of Emina cosmetic products among university students in Berau Regency, East Kalimantan.
Dewi Satriani, Heni Susilowati
semanticscholar   +1 more source

PENGARUH PERIKLANAN DAN KREDIBILITAS ENDORSER TERHADAP MINAT BELI E-COMMERCE SHOPEE DENGAN E-WOM SEBAGAI VARIABEL INTERVENING (SURVEY PADA PENGGUNA E-COMMERCE SHOPEE DI KOTA PONTIANAK)

Jurnal Ekonomi Integra
This study aims to determine the effect of advertising, endorser credibility on purchase intention of e-commerce shopee where e-wom is an intervening variable.
Dwi Kurniaty, Yekti Purwo Asih, Indra Indra   +2 more
semanticscholar   +1 more source

PERAN KREDIBILITAS MEREK MEMEDIASI KREDIBILITAS ENDORSER DENGAN EKUITAS MEREK (Studi pada Konsumen “Kartu AS” di Kota Denpasar)

, 2017
Robby Sondakh, Ni Nyoman Kerti Yasa, I. Sukaatmadja   +2 more
semanticscholar   +1 more source

Pengaruh Kredibilitas Endorser dan Teknik Persuasi Iklan Terhadap Brand Awareness Iklan TOP Coffee Versi “Bongkar Kebiasaan Lama”

, 2017
Martha Martha
semanticscholar   +1 more source

PENGARUH KREDIBILITAS ENDORSER AGNES MONICA DALAM IKLAN KARTU PRABAYAR SIMPATI DI TELEVISI TERHADAP MINAT BELI KONSUMEN

, 2016
Bahqrin Sartika, Ign Sukirno
semanticscholar   +1 more source