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Live Streaming Commerce: Malaysian Consumers’ Purchase Intention on Live Streaming Media
International Journal of Business and Technology ManagementThe way people buy things and advertise them has changed because of new and improved technology. Most Malaysians now use online shopping to buy things from websites like Shopee or Lazada. E-commerce has changed over time and now includes social media e-commerce and live streaming commerce.
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Shopping Through Live Streaming
2022Live streaming commerce, which arose from social commerce, has expanded significantly in popularity over the last several years in certain parts of the world. It is a new business model that enables merchants to engage directly with customers. It has just become a new feature offered by social commerce platforms, allowing small businesses to sell their
Radhika, P. +4 more
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Strategic product showcasing mode of E-commerce live streaming
Journal of Retailing and Consumer Services, 2023Baogui Xin, Lei Xie
exaly
Fernsehen unterwegs: Live Streaming
2017Live per Smartphone zu berichten birgt neue Chancen, aber auch neue Risiken. Wie lasst sich verantwortungsvoll live streamen, und was unterscheidet den Journalisten vom Augenzeugen? Welche Apps sind sinnvoll, und was ist beim Livestreaming zu beachten?
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Live-streaming selling modes on a retail platform
Transportation Research, Part E: Logistics and Transportation Review, 2023Weilong Wang
exaly