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Streaming on Live for Internet
Electrónica - UNMSM, 2011Streaming refers as delivery of data streams, generally multimedia content. This approach have advantages impossible by common procedures like file download. As making static content streaming, can be addressed live content streaming.
Zavala Huavel, Esequiel +3 more
openaire +1 more source
The interaction between the anchor and customers in live-streaming E-commerce
Industrial management & data systemsPurposeLive-streaming e-commerce is becoming a new way for many consumers to shop. During the live broadcast process, the interaction between anchors and customers plays a decisive role on consumers' purchasing decisions.
Aihui Chen +3 more
semanticscholar +1 more source
Journal of Research in Interactive Marketing
PurposeLive streaming has become an extremely popular form of online service and allows live audiences to give virtual gifts or money to their favorite streamers.
Shu-Chiung Lin, Y. Lee
semanticscholar +1 more source
PurposeLive streaming has become an extremely popular form of online service and allows live audiences to give virtual gifts or money to their favorite streamers.
Shu-Chiung Lin, Y. Lee
semanticscholar +1 more source
Asia Pacific Journal of Marketing and Logistics
PurposeThis study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust building and purchase intention.Design/methodology/approachThis study
Hong Jiang +4 more
semanticscholar +1 more source
PurposeThis study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust building and purchase intention.Design/methodology/approachThis study
Hong Jiang +4 more
semanticscholar +1 more source
2011
Epidemic algorithms have emerged as a simple, yet effective solution for disseminating live streaming contents to a large audience. Typically, the use of epidemic algorithms is motivated by the fact that they do not rely on a specific underlying structure to work, so they are very robust against network dynamics and volatility. However, the performance
Perino, Diego, Mathieu, Fabien
openaire +2 more sources
Epidemic algorithms have emerged as a simple, yet effective solution for disseminating live streaming contents to a large audience. Typically, the use of epidemic algorithms is motivated by the fact that they do not rely on a specific underlying structure to work, so they are very robust against network dynamics and volatility. However, the performance
Perino, Diego, Mathieu, Fabien
openaire +2 more sources
Strategic product showcasing mode of E-commerce live streaming
Journal of Retailing and Consumer Services, 2023Baogui Xin, Lei Xie
exaly
Live-streaming selling modes on a retail platform
Transportation Research, Part E: Logistics and Transportation Review, 2023Weilong Wang
exaly