Results 291 to 300 of about 2,337,282 (347)

Understanding Consumer Trust Dynamics and Purchase Intentions in a Multichannel Live Streaming E-Commerce Context: A Trust Transfer Perspective

International journal of human computer interactions
This research aims to investigate the dynamic process of transferring trust dimensions from e-store to live streaming contexts and how these trust dimensions in both environments influence consumer purchase intentions in live-streaming settings. Based on
Nam Tien Duong, Hsin-Hui Lin, Tai-Ling Wu, Yi-Shun Wang   +3 more
semanticscholar   +1 more source

Learning Live Stream

2023
Survey data on motivations, psychological needs, perceived learning and information behaviors among viewers of live streaming and non-live social media ...
openaire   +1 more source

Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

Production and operations management
With rapid development of live-streaming e-commerce, an increasing number of firms are collaborating with live-streamers (e.g., online influencers and celebrities) to host online live-shows for selling their products.
Yongbo Xiao, Jin Yu, Sean X. Zhou
semanticscholar   +1 more source

The future of live-streaming commerce: understanding the role of AI-powered virtual streamers

Asia Pacific Journal of Marketing and Logistics
PurposeThe study aims to investigate how artificial intelligence (AI)-powered virtual streamers can supercharge brands in live-streaming virtual commerce (v-commerce).
Bin Xu, Omkar Dastane, Eugene Cheng‐Xi Aw, Suchita Jha   +3 more
semanticscholar   +1 more source

Tourism e-commerce marketing following live-streaming: consumer behavior and verification psychology

The Tourist Review
Purpose Based on social cognitive theory, this study aims to explore the psychological mechanism behind consumer verification behavior following tourism e-commerce live-streaming. Design/methodology/approach Based on grounded theory, data were collected
Yuchen Wang, Rui Guo
semanticscholar   +1 more source

Strategi Pemasaran Menggunakan Fitur Shopee  Live streaming Sebagai Media Promosi  Untuk Meningkatkan Daya Tarik Konsumen

Jurnal ekonomi dan manajemen
Penelitian ini bertujuan untuk menganalisis strategi pemasaran menggunakan fitur Shopee Live streaming sebagai media promosi untuk meningkatkan daya tarik konsumen.
I. Wulandari, M. Syahril, Naifa Aulia Husna, Natasya Azahara, Pend. Ekonomi   +4 more
semanticscholar   +1 more source

Transparentizing the “Black Box” of Live Streaming: Impacts of Live Interactivity on Viewers’ Experience and Purchase

IEEE transactions on engineering management
Live streaming shopping platforms are increasingly gaining momentum. However, how live streaming engages its viewers and induces purchase is poorly understood.
Dezhi Wu, Xinwei Wang, Hua Ye
semanticscholar   +1 more source

Revisiting perceived gratification, consumer attitudes and purchase impulses in cross-border e-commerce live streaming: a direct and indirect effects model

Journal of Systems and Information Technology
Purpose Cross-border e-commerce live streaming morphs into an epidemic shopping scenario, yet there is a paucity of research on impulse purchasing in this context.
Renming Liu, A. B. A. Hamid, Noor Inayah Ya'akub   +2 more
semanticscholar   +1 more source

Live-Streaming

2023
Hugo Plácido Humberto da Silva, Hugo Silveira Filipe Gamboa, Rui Sousa Pedro Varandas, Guilherme dos Alexandre Santos Espadanal Ramos   +3 more
openaire   +2 more sources

Live Streaming Service Introduction and Optimal Contract Selection in an E-Commerce Supply Chain

IEEE transactions on engineering management
Live streaming selling is an emerging and thriving practice in online retail, enabling manufacturers to reach a broader market. However, it also entails significant commissions paid to streamers, which may erode manufacturers’ profits.
Tong-Yuan Wang, Yi Chen, Abbas Mardani, Zhen-Song Chen   +3 more
semanticscholar   +1 more source