Results 271 to 280 of about 2,337,282 (347)

The role of live streaming in building consumer trust and engagement with social commerce sellers

Journal of Business Research, 2020
Live streaming services (e.g., Facebook Live), whereby video is broadcast in real time, have been adopted by many small individual sellers as a direct selling tool.
Apiradee Wongkitrungrueng, Nuttapol Assarut   +1 more
exaly   +2 more sources

A Model of Shoppertainment Live Streaming

SSRN Electronic Journal
“Shoppertainment” live streaming, a blend of entertainment and product selling, is becoming increasingly popular. In shoppertainment sessions, streamers face bandwidth constraints so balance between providing product information and entertainment (such as singing, dancing, and storytelling).
Zheyin (Jane) Gu, Xuying Zhao, D. J. Wu
openaire   +2 more sources

Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective

Information and Management, 2021
Zhenjiao Chen
exaly   +2 more sources

Live Streaming

This study combines technology affordance and stimulus-organism-response model to investigate how live streaming develops a long-term and loyal relationship with ...
Ted Neward, Scott T. McAllister, David Neal, Chris Woodruff   +3 more
openaire   +2 more sources

Live-Streamed Faith: Diffusion of Live Streaming in the Protestant Church

Journal of Religion, Media and Digital Culture, 2023
Abstract The coronavirus disease 2019 (covid-19) pandemic and subsequent stay-at-home advisories issued by many states encouraged many houses of worship to begin live streaming or to improve existing capabilities. Even as restrictions on gathering loosened, many people continued to avoid large gatherings out of an abundance of caution, causing many ...
openaire   +1 more source

DAC LIVE STREAMING

Expressa Extensão, 2022
O projeto DAC Live Streaming teve por objetivo colaborar com a formação no campo da música, oferecendo reflexões e discussões focadas na área da performance e educação musical por meio de entrevistas que ocorreram nas mídias sociais da Universidade Federal do Rio Grande.
Luciano Da Costa Nazario, Leonardo Roman Ultramari, Débora Medeiros do Amaral   +2 more
openaire   +1 more source

Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure

Journal of Hospitality Marketing & Management
This study investigates the influence of live streaming characteristics and motivational factors on consumer trust, engagement, and impulsive booking behaviors within the hospitality industry in Saudi Arabia.
S. Alam, Mst. Nilufar Ahsan, Husam Kokash, Saif Ahmed   +3 more
semanticscholar   +1 more source

Enhancing Competitive Advantage Through AI-Driven Live Streaming Sales

IEEE transactions on engineering management
Artificial intelligence (AI)-supported live streaming sales have emerged as a popular marketing strategy. Faced with competition from bricks-and-mortar (B&M) retailers, online retailers are considering how to utilize live streaming to enhance their ...
Yan Zhou, Samuel Shuai Liu, Xiaoping Xu, T. Cheng   +3 more
semanticscholar   +1 more source

Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms

Journal of Retailing and Consumer Services
Bin Zhang, Qi Xu, Yanfen Zhang
exaly   +2 more sources

Retailer Live Streaming Strategy in the Face of Manufacturer Encroachment Within Electronic Retailing

IEEE transactions on engineering management
As a novel effective format to enhance online sales, live streaming is increasingly popular in e-commerce retailing. Live streaming offers retailers a new strategy for dealing with manufacturer encroachment and has either a positive flow effect or a ...
Lei Xie, Lu Dai, Pengwen Hou, Pingping Chen   +3 more
semanticscholar   +1 more source