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AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
International journal of human computer interactionsLive streaming has emerged as a novel way for product sales, where the streamer plays an important role. However, little is known about how the differences between artificial intelligence (AI) streamers and human streamers impact consumer purchase ...
Jingyan Gao +4 more
semanticscholar +1 more source
Perspectives on Live Streaming
Companion of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, 2017The emergence of mobile live streaming as a popular app over the past couple years provides a new platform for socio-technical interaction in the world. This panel brings together several different perspectives on live streaming: companies who are producing commercial apps, researchers studying how people are using live streaming, and users.
John C. Tang +3 more
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Journal of Travel & Tourism Marketing
Tourism live streaming (TLS) has experienced a surge in popularity; however, impulsive travel intention in this context has received limited scholarly attention.
Xue-dong Liang, Yanda Huo, Peng Luo
semanticscholar +1 more source
Tourism live streaming (TLS) has experienced a surge in popularity; however, impulsive travel intention in this context has received limited scholarly attention.
Xue-dong Liang, Yanda Huo, Peng Luo
semanticscholar +1 more source
How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming
Journal of Hospitality & Tourism ResearchCelebrity endorsements via live streaming continue to draw attention in the tourism industry. This research examines the effects of such endorsements on tourism live streaming.
Lin Zhang +4 more
semanticscholar +1 more source
IEEE transactions on engineering management
In the era of digital commerce, live streaming has tremendously changed the way retailers and marketers communicate with online customers. Consumers are increasingly keen on live streaming shopping. This study develops a game-theoretical model to analyze
G. Ji +4 more
semanticscholar +1 more source
In the era of digital commerce, live streaming has tremendously changed the way retailers and marketers communicate with online customers. Consumers are increasingly keen on live streaming shopping. This study develops a game-theoretical model to analyze
G. Ji +4 more
semanticscholar +1 more source
2011
In an increasingly interconnected world, it is highly important that professors and researchers alike not only find cost-effective solutions to further their work, but also methods to inspire their students to go beyond the traditional methods. This chapter aims to show a couple of examples of successfully integrating new media features in the teaching
openaire +1 more source
In an increasingly interconnected world, it is highly important that professors and researchers alike not only find cost-effective solutions to further their work, but also methods to inspire their students to go beyond the traditional methods. This chapter aims to show a couple of examples of successfully integrating new media features in the teaching
openaire +1 more source
Channel Choice in Live Streaming Commerce
Social Science Research NetworkLive streaming has significantly transformed the landscape of both offline and online retail operations. This article explores the optimal timing and circumstances under which a firm with a specific product should launch a live streaming channel, and if ...
Yina Li +4 more
semanticscholar +1 more source
The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce
Production and operations managementLive-streaming commerce, a combination of live streaming and e-commerce on social media platforms, has been a huge phenomenon over the past few years. Recently, the lucky draw (also known as sweepstakes) stands out as one of the most popular promotion ...
Wenchang Zhang +3 more
semanticscholar +1 more source
International journal of human computer interactions
The surge in popularity of e-commerce live streaming is evident among sellers and consumers. However, a holistic examination of the influencing factors of consumers’ purchase intention from the perspective of social and technical systems is still limited.
Man Ji, Xiayu Chen, Shaobo Wei
semanticscholar +1 more source
The surge in popularity of e-commerce live streaming is evident among sellers and consumers. However, a holistic examination of the influencing factors of consumers’ purchase intention from the perspective of social and technical systems is still limited.
Man Ji, Xiayu Chen, Shaobo Wei
semanticscholar +1 more source
Live-Streaming Tourism: Model Development and Validations
Journal of Travel ResearchBased on affordance theory, this study proposes the attributes of live streaming tourism (enjoyment, escapism, social presence, synchronism, self-presentation, social interaction, and utility) and examines their impacts on consumers’ attitudes and ...
Tingting Zhang, Bin Li, Nan Hua
semanticscholar +1 more source