Results 221 to 230 of about 36,319 (265)

Cute brand logo enhances favorable brand attitude: The moderating role of hope

Journal of Retailing and Consumer Services, 2021
Felix Septianto, Widya Paramita
exaly  

The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes

Tourism Management, 2023
Fangxuan Li, Jianan Ma
exaly  

The colorful company: Effects of brand logo colorfulness on consumer judgments

Psychology and Marketing, 2022
Yuwei Jiang, Jiaqi Song, Fei Xu
exaly  

The Tragedy of Logos and the Logos of Tragedy

2023
Gustavo Chataignier, Lorena Souyris
openaire   +1 more source

Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect

Journal of Brand Management, 2020
Carla Martins, Joana Machado
exaly  

Consumers’ awareness of the EU’s protected designations of origin logo

British Food Journal, 2021
Dimitris Skuras
exaly  

The anthropomorphic brand logo and its effect on perceived functional performance

Journal of Brand Management, 2022
Nicholas Simon Alexander, Ahmad Daryanto   +1 more
exaly  

LOGO and the British logo user group

Microprocessors and Microsystems, 1984
openaire   +1 more source

Logos, Logos Everywhere

Nonprofit Communications Report, 2015
openaire   +1 more source

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Journal of Business Research, 2014
Suraksha Gupta, Pantea Foroudi, T C Melewar   +2 more
exaly