Results 231 to 240 of about 36,319 (265)
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Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
Journal of Marketing Research, 2019Mudra Mukesh +2 more
exaly
A comprehensive review on logo literature: research topics, findings, and future directions
Journal of Marketing Management, 2019Joon Ho Lim, Min Jung Kim
exaly
How exposure to logos and logo varieties fosters brand prominence and freshness
Journal of Product and Brand Management, 2015Ruth Mugge
exaly
Brand logo design: examining consumer response to naturalness
Journal of Product and Brand Management, 2015Anna Torres +2 more
exaly

