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Proceedings of IPCC 97. Communication, 2002
A new emphasis on corporate and organizational logos has begun. As companies merge, they want a logo that proclaims their new and unified identity. As companies split, they fight custody battles over which has the right to the logo, because the cost of making a logo familiar to the public is high.
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A new emphasis on corporate and organizational logos has begun. As companies merge, they want a logo that proclaims their new and unified identity. As companies split, they fight custody battles over which has the right to the logo, because the cost of making a logo familiar to the public is high.
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2016
The noun logos derives from the Greek verb legein, meaning ‘to say’ something significant. Logos developed a wide variety of senses, including ‘description’, ‘theory’ (sometimes as opposed to ‘fact’), ‘explanation’, ‘reason’, ‘reasoning power’, ‘principle’, ‘ratio’, ‘prose’. Logos emerges as a philosophical term with Heraclitus (c.540–c.480 bc)
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The noun logos derives from the Greek verb legein, meaning ‘to say’ something significant. Logos developed a wide variety of senses, including ‘description’, ‘theory’ (sometimes as opposed to ‘fact’), ‘explanation’, ‘reason’, ‘reasoning power’, ‘principle’, ‘ratio’, ‘prose’. Logos emerges as a philosophical term with Heraclitus (c.540–c.480 bc)
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Proceedings of the 2012 ACM SIGMOD International Conference on Management of Data, 2012
This paper presents Logos, a system that provides natural language translations for relational queries expressed in SQL. Our translation mechanism is based on a graph-based approach to the query translation problem. We represent various forms of structured queries as directed graphs and we annotate the graph edges with template labels using an ...
Andreas Kokkalis +5 more
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This paper presents Logos, a system that provides natural language translations for relational queries expressed in SQL. Our translation mechanism is based on a graph-based approach to the query translation problem. We represent various forms of structured queries as directed graphs and we annotate the graph edges with template labels using an ...
Andreas Kokkalis +5 more
openaire +1 more source
Cute brand logo enhances favorable brand attitude: The moderating role of hope
Journal of Retailing and Consumer Services, 2021Felix Septianto, Widya Paramita
exaly
The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference
Journal of Retailing and Consumer Services, 2023Yan Wang, Hongli Zhang
exaly
The colorful company: Effects of brand logo colorfulness on consumer judgments
Psychology and Marketing, 2022Jiaqi, Fei, Yuwei Jiang
exaly