Results 271 to 280 of about 1,459,515 (300)

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Journal of Marketing Research, 2019
Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood   +2 more
exaly  

Vehicle Logo Recognition System Based on Convolutional Neural Networks With a Pretraining Strategy

IEEE Transactions on Intelligent Transportation Systems, 2015
Yue Huang, Xinghao Ding
exaly  

Scalable logo detection by self co-learning

Pattern Recognition, 2020
Hang Su, Shaogang Gong
exaly  

Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude

Journal of Marketing Communications, 2016
Enny Das
exaly  

Brand logo design: examining consumer response to naturalness

Journal of Product and Brand Management, 2015
Leonor Vacas-De-Carvalho, Anna Torres, Patrício Costa   +2 more
exaly  

LOGOS ENDIATHETOS AND LOGOS PROFORIKOS

2012
openaire   +2 more sources

A marketing research tool for destination marketing organizations' logo design

Journal of Business Research, 2016
Hugues Seraphin, Michele Ambaye, Valérie Bonnardel   +2 more
exaly  

Deep learning for logo recognition

Neurocomputing, 2017
Simone Bianco, Marco Buzzelli, Davide Mazzini   +2 more
exaly  

LOGO OR NO LOGO?

2005
openaire   +1 more source

A comprehensive review on logo literature: research topics, findings, and future directions

Journal of Marketing Management, 2019
Min Jung Kim, Joon Ho Lim
exaly