Results 261 to 270 of about 160,535 (299)

Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect

Journal of Brand Management, 2020
Carla C Martins, Joana César Machado
exaly  

Cute brand logo enhances favorable brand attitude: The moderating role of hope

Journal of Retailing and Consumer Services, 2021
Felix Septianto, Widya Paramita
exaly  

The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference

Journal of Retailing and Consumer Services, 2023
Hongli Zhang
exaly  

Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics

Tourism Management, 2022
Rekha Attri, Subhadip Roy
exaly  

LOGO and the British logo user group

Microprocessors and Microsystems, 1984
openaire   +1 more source

Logos, Logos Everywhere …

Nonprofit Communications Report, 2018
openaire   +1 more source

Logos, Logos Everywhere

Nonprofit Communications Report, 2015
openaire   +1 more source

The Impact of Incomplete Typeface Logos on Perceptions of the Firm

Journal of Marketing, 2011
Henrik Hagtvedt
exaly  

LOGO OR NO LOGO?

2005
openaire   +1 more source

Brand logo design: examining consumer response to naturalness

Journal of Product and Brand Management, 2015
Anna Torres, Leonor Vacas de Carvalho, Patrício Costa   +2 more
exaly