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The colorful company: Effects of brand logo colorfulness on consumer judgments
Psychology and Marketing, 2022This research examines the impact of brand logo colorfulness on consumer judgments toward a brand and its products. Four experiments demonstrate that the colorfulness of a brand logo affects consumers’ perception of the product variety offered by the ...
, , Yuwei Jiang
exaly +2 more sources
Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention
British Food Journal, 2019Purpose The purpose of this paper is to determine the factors that affect foreign consumers’ purchase intention towards purchasing halal food products in South Africa.
Abdalla Mohamed Bashir
exaly +2 more sources
Brand logo symmetry and product design: The spillover effects on consumer inferences
Journal of Business Research, 2019This paper addresses the relationship between brand logo symmetry and product design inferences. By relying on the theoretical concepts of consumer self-congruity and spillover effects, we propose that brand logo associations should be in congruence with
Jannick Bettels, Klaus-Peter Wiedmann
exaly +2 more sources
Cute brand logo enhances favorable brand attitude: The moderating role of hope
Journal of Retailing and Consumer Services, 2021Felix Septianto, Widya Paramita
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Flatness promotes modernity: logo flatness and consumers' perception of brand image
Asia Pacific Journal of Marketing and Logistics, 2023PurposeThe brand logo, as a fundamental element of marketing communications, serves as a crucial visual representation of a brand. In the current era of mobile Internet, logo flatness has become a new trend in practice.
Luluo Peng +3 more
semanticscholar +1 more source
SeeTek: Very Large-Scale Open-set Logo Recognition with Text-Aware Metric Learning
IEEE Workshop/Winter Conference on Applications of Computer Vision, 2022Recent advances in deep learning and computer vision have set new state of the art in logo recognition [2], [9], [36]. Logo recognition has mostly been approached as a closed-set object recognition problem and more recently as an open-set retrieval ...
Chenge Li +4 more
semanticscholar +1 more source
Chinese cultural element in brand logo and purchase intention
Marketing Intelligence & Planning, 2022PurposeThis paper aims to assess the effects of the Chinese cultural element in the brand logo (CCEBL)-product function congruence and CCEBL-brand image congruence on consumer-brand identification and subsequent purchase intention.
Jiarong Shi, Zihao Jiang
semanticscholar +1 more source
Marketing science (Providence, R.I.), 2021
The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data.
R. Dew, Asim Ansari, Olivier Toubia
semanticscholar +1 more source
The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data.
R. Dew, Asim Ansari, Olivier Toubia
semanticscholar +1 more source