Results 331 to 340 of about 920,960 (399)

Customer loyalty and customer loyalty programs

Journal of Consumer Marketing, 2003
Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the ...
Grahame R. Dowling, Mark Uncles, Kathy Hammond   +2 more
openaire   +2 more sources

Service loyalty: The effects of service quality and the mediating role of customer satisfaction

, 2002
Service loyalty, with its final effect on repurchasing by customers, appears to have received relatively little attention. This study starts by first delineating the concept of service loyalty and proceeds to distinguish between service quality and ...
A. Caruana
semanticscholar   +1 more source

Brand experience and brand loyalty: is it a matter of emotions?

Asia Pacific Journal of Marketing and Logistics, 2020
PurposeBased on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of emotional brand attachment (EBA) dimensions, specifically brand passion ...
R. Mostafa, Tamara Kasamani
semanticscholar   +1 more source

Service quality, satisfaction, trust, and loyalty: the moderating role of main-bank and wealth status

International Journal of Bank Marketing, 2019
PurposeThe purpose of this paper is to develop a comprehensive model representing the relationships among service quality, customer satisfaction, trust and loyalty in a retail banking service.
Karin Boonlertvanich
semanticscholar   +1 more source

Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty

International Journal of Advertising, 2020
Branded content marketing serves as an ongoing conversation between brands and consumers. Creating value-rich information that breaks through the noise and that can accelerate brand building has been a standing challenge for many brands.
Chen Lou, Quan Xie
semanticscholar   +1 more source

The Ambiguities of Loyalty

Nursing Science Quarterly, 2013
Loyalty is a complex notion. Recognizing moments of loyalty in nursing can encourage pride in the profession and thereby assist in elevating nursing as a profession. If nurses can appreciate the complexities involved in loyalty, this knowing might assist them in understanding personal struggles with loyalty when they arise and may also help in the ...
openaire   +3 more sources

The effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty

The TQM Journal, 2020
BACKGROUND: There is limited research that uses experience quality variables on cafes and restaurants. OBJECTIVE: To test the effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty to the ...
A. Kusumawati, Kharisma Sri Rahayu
semanticscholar   +1 more source

Brand Loyalty vs. Loyalty to Product Attributes

2012
Typically, in a specific category, a product or service can be defined not only by the brand it bears but also by multiple other attributes (e.g., pack size, price level, product formulation): a total of ten attributes for our example, detergents. While many papers have been devoted to brand loyalty, very few have been devoted to loyalty to other ...
Laurent, Gilles, Rungie, C.
openaire   +4 more sources

Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels

Journal of Hospitality Marketing & Management, 2020
This study considered a comprehensive model for understanding how green image, perceived quality (PQ), guest satisfaction, and trust simultaneously influence guests’ loyalty/behavioral intention.
G. Assaker, P. O'Connor, Rania El-Haddad
semanticscholar   +1 more source

The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study

, 1996
Presents the findings of a study performed on data from a large bank’s retail‐banking operations. Illustrates the relationship of customer satisfaction to customer loyalty, and customer loyalty to profitability, using multiple measures of satisfaction ...
R. Hallowell
semanticscholar   +1 more source