Results 351 to 360 of about 920,960 (399)

E-loyalty: customer loyalty on the Internet

2017
Loyalty can be built online only if the target group has access to the Internet and uses it regularly. Whether customer loyalty should be pursued solely through an online programme or whether a combination of a classic and an e-based solution would be more effective depends on the target group's affinity to the Web.
openaire   +2 more sources

From Brand Loyalty to Customer Loyalty

1996
Customer loyalty is a concept central to many marketing plans, but defined by few. Many companies have embarked on ‘customer loyalty’ programmes without the understanding that loyalty is an objective rather than an activity — that loyalty results from investment in a total business system rather than just marketing communications.
openaire   +2 more sources

Loyalty kiosks: making loyalty cards work

British Food Journal, 2000
Loyalty cards have become a popular strategy among retailers for collecting information about customer purchases and for offering “‘reward points” and other promotions. Many commentators have, however, been skeptical about the value of loyalty cars and, in particular, their ability to cultivate and promote the attitudes and behaviour associated with ...
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Whence Consumer Loyalty?

, 1999
R. Oliver
semanticscholar   +1 more source

Customer loyalty: Toward an integrated conceptual framework

, 1994
Alan Dick, K. Basu
semanticscholar   +1 more source

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

, 2009
Bernd H. Schmitt, L. Zarantonello, J. Brakus   +2 more
semanticscholar   +1 more source

An examination of the effects of motivation and satisfaction on destination loyalty: a structural model

, 2005
Yoo-shik Yoon, M. Uysal
semanticscholar   +1 more source

Effects of online brand communities on millennials' brand loyalty in the fashion industry

Psychology and Marketing, 2021
Geoff Lancaster, Silvia Ranfagni, Wilson Ozuem   +2 more
exaly  

What is loyalty?

2007
THE QUESTION There are different things to which you can be loyal and different ways in which you can be loyal. The way you feel and act towards your spouse, for example, is probably quite different from the way you feel and act towards your favorite football team, even though both are manifestations of loyalty.
openaire   +2 more sources

Linking perceived price fairness, customer satisfaction, trust, and loyalty: A structural equation modeling of Facebook‐based e‐commerce in Bangladesh

Global Business and Organizational Excellence, 2022
Sajjad M Jasimuddin
exaly