Results 91 to 100 of about 426,186 (311)
Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand [PDF]
, 2017 Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor.
Hanks, L., Mody, Makarand
core +1 more source
Foreign labor, peer‐networking and agricultural efficiency in the Italian dairy sector
Agribusiness, EarlyView.Abstract While the presence of immigrants in the agricultural sector is widely acknowledged, the empirical evidence on its economic consequences is lacking, especially from a microeconomic perspective. Using the Farm Accountancy Data Network panel data for Italian dairy farms in the period 2008–2018, the present study investigates the relationship ...
Federico Antonioli +2 more
wiley +1 more source
Examining the link between the antecedents of relationship commitment and loyalty within the road transport industry of South Africa [PDF]
The Retail and Marketing Review, 2018 Purpose – The study investigates the extent to which the relationship commitment by customers of road transport service providers is influenced by trust, communication, shared values and the attractiveness of alternatives.
WL Jackson +2 more
doaj
Exploring the commercial value of social networks: enhancing consumers’ brand experience through Facebook pages [PDF]
, 2014 Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in ...
Chen, Hsin +4 more
core +1 more source
Agribusiness, EarlyView.Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
Antecedents of Customer Loyalty in Banking Sector: A Mediational Study
Vikalpa, 2018 Executive Summary The competition among the organizations is increasing continuously and there has been a rapid shift in the business process deliverance. Financial service firms are striving to improve their business processes by liaising with customers
Suhail A. Bhat +2 more
doaj +1 more source
Family members who do not work in the family business: How to enhance their "unity" and "commitment" [PDF]
This study builds on the results of a recent international study, "Success as a Function of Love, Trust and Freedom in Family Business" (Gallo et al., 2001), which introduced a new conceptual model identifying family unity and commitment as driving ...
Cappuyns, Kristin, Gallo, Miguel A.
core
SOLUSI BISNIS BERBASIS AJAX : STUDI KASUS SISTEM POS (POINT OF SALE) [PDF]
, 2010 Retailers find themselves up against fierce competition. They must fight for every sale, and work hard to build customer loyalty and protect already slim margins.
Kuswono, Dodi, Satriyanto, Edi
core
Investigating brand equity of third-party service providers [PDF]
, 2014 Purpose: This research applies theory and techniques from the services and marketing literature to a supply chain context consisting of a shipper or seller, a customer or buyer, and a third-party logistics service provider (3PL) to investigate corporate ...
Grant, David +3 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source