Does Contract Farming Improve Diet Quality? The Case of Senegalese Smallholders
ABSTRACT The institution of contract farming has gained prominence in most developing countries owing to its numerous benefits. While several studies have already highlighted the welfare benefits of contract farming, very few have investigated the effects on diet quality, despite poor quality diets being a serious challenge in most parts of the ...
Francis E. Ndip, Takeshi Sakurai
wiley +1 more source
How to improve customer service at Muffin Break [PDF]
The research evaluates the ways to improve customer service quality that could have a significant impact on customer satisfaction and customer loyalty in terms of customer service at Muffin Break.
Loona, Sandeep, Yeung, Deniss
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Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade
ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley +1 more source
ICT and value co-creation in B2B: the new way of loyalty in service
In today’s competitive environment, it is emphasised that business digitalisation is one of the most important strategies to deal with new market challenges.
Gloria Berenguer-Contri +4 more
doaj +1 more source
Visitors' experience in a modern art museum: a structural equation model [PDF]
This study aims to provide a better understanding on the museum experience by studying visitors’ motivation, satisfaction and likelihood to return to the Museum for Modern and Contemporary Art (MART) of Rovereto (Italy). The empirical data were obtained
Brida, Juan Gabriel +2 more
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The impact of brand communication on brand equity through Facebook [PDF]
Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Background: Technological advances have impacted intense business competition in the banking world, requiring all banks to compete in updating systems to maintain customer loyalty, which is essential to a business' success.
Abdul Fatah Rusydi +4 more
doaj +1 more source
A study of Customer loyalty Build up Method Based on Customer Centred Design [PDF]
Building customer loyalty is critical to the success of a business, a body of the abstnd user-centred design has been proven to be an effective method for achieving this.
Qian Zhe, Yang Cunyuan
doaj +1 more source
Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case [PDF]
This paper presents customer relationship management (CRM) components as applied on the Egyptian Commercial Banks, examined from the bankers' point of view.
Ghoneim, A +3 more
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