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Luxury Brand Extensions and Perceived Luxury
, 2021 Luxury-brand managers must balance optimising brand value while simultaneously maintaining the exclusivity of the brand. Corporate interests increase the focus towards strategies that return greater profit for the business. For example, managers may consider brand extensions or greater channel exposure to increase revenues.
Stegemann, Nicole (R8637) +1 more
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Localized Luxury and Luxury Marketing
, 2023 This research explores the social and cultural meaning of Chinese luxury brands, addressing a gap in the existing luxury branding literature that mainly focuses on conspicuous consumption and luxury brand values.
Ting Jin, Wei Shao, Park Thaichon
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Is luxury compatible with sustainability? Luxury consumers’ viewpoint
Journal of Brand Management, 2013The luxury sector thus far has received scant attention from sustainable development activists and watchgroups. Yet, this focus is changing. Even if other sectors may be more relevant to the cause of sustainability, luxury brands that have gained intact reputations for sustainability must take care to maintain it.
Kapferer, Jean-Noël +1 more
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Examining Consumers’ Luxury Hotel Stay Repurchase Intentions-Incorporating a Luxury Hotel Brand Attachment Variable Into a Luxury Consumption Value Model [PDF]
International Journal of Contemporary Hospitality Management, 2019 Purpose: Luxury consumption research has focused more on the consumers of goods than services, despite the trend that consumers are more interested in luxury services, such as luxury hospitality services, than ever before.
Norman Peng, Annie Chen
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The Hastings Center Report, 1992
Wherever did we get the idea that we are no kin to the earth's other inhabitants, and that we can therefore deal with them as we please? Several strains of thought converged to produce this way of thinking, which must now be unlearned.
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Wherever did we get the idea that we are no kin to the earth's other inhabitants, and that we can therefore deal with them as we please? Several strains of thought converged to produce this way of thinking, which must now be unlearned.
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The pursuit of luxury or luxuries? A framework of the past, present, and future of luxury research
Consumption Markets & Culture, 2023Is there one legitimate form of luxury, or are there many acceptable luxury forms? The answer is that it all depends on the perspective used to define luxury, and who is involved in doing so. Luxury research is a solid field of study. However, most studies in marketing and consumer research focus on the exclusive nature of luxury consumption and mainly
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Luxury & new luxury, quality & equality
Proceedings of the 2007 conference on Designing pleasurable products and interfaces, 2007This paper describes and compares notions of luxury and new luxury as a social notion of sustainability. The context of the discourse is sustainable interaction design (SID), defined in the paper and attributed to several sources. Several research questions are posed concerning the relationship between luxury, new luxury, quality, and equality in the ...
Eli Blevis +6 more
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2021
Understanding the concept of luxury and knowing what luxury means is still necessary and pertinent research because the definition of what luxury is has not proved to be consensual, and those that exist leave out the understanding of how fragmented meanings of today's society appear and influence consumers' perceptions of luxury. While the terms of new
Paula Rodrigues, Ana Pinto Borges
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Understanding the concept of luxury and knowing what luxury means is still necessary and pertinent research because the definition of what luxury is has not proved to be consensual, and those that exist leave out the understanding of how fragmented meanings of today's society appear and influence consumers' perceptions of luxury. While the terms of new
Paula Rodrigues, Ana Pinto Borges
openaire +1 more source
2013
Stand alone or merge? Be accessible or exclusive? Internationalize, but where? How fast? Strategy is all about choice!1 The first choice: what is your offering? The second choice: who are your clients (and competitors)? The third choice: how do you sustain a viable business?
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Stand alone or merge? Be accessible or exclusive? Internationalize, but where? How fast? Strategy is all about choice!1 The first choice: what is your offering? The second choice: who are your clients (and competitors)? The third choice: how do you sustain a viable business?
openaire +1 more source