Results 271 to 280 of about 86,183 (295)
Some of the next articles are maybe not open access.
YouTube Vloggers' Influence on Consumer Luxury Brand Perceptions and Intentions
Journal of Business Research, 2016Jung Eun Lee
exaly
Enhancing Brand Coolness Through Perceived Luxury Values: Insight From Luxury Fashion Brands
Journal of Retailing and Consumer Services, 2020Sandra Loureiro +2 more
exaly
An Exploratory Study of Consumers’ Perceptions: What Are Affordable Luxuries?
Journal of Retailing and Consumer Services, 2017Juan Mundel, Patricia T. Huddleston
exaly
The Specificity of Luxury Management: Turning Marketing Upside Down
Journal of Brand Management, 2009Jean-Noël Kapferer
exaly
Pre-Loved Luxury: Identifying the Meanings of Second-Hand Luxury Possessions
Journal of Product and Brand Management, 2015Linda Turunen
exaly

