Results 241 to 250 of about 80,251 (303)

Is it Really Too Late? On Recent Debates About the Climate Crisis, Capitalism, and the Question of Transition

The British Journal of Sociology, EarlyView.
David Kampmann
wiley   +1 more source

Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and Willingness to Pay. [PDF]

Behav Sci (Basel)
Damaschi G, Aboueldahab A, D'Addario M.
europepmc   +1 more source

Luxury brand equity and its role in luxury marketing and branding

Scientific Papers of Silesian University of Technology Organization and Management Series
openaire   +1 more source

Uncovering the influence of social media marketing activities on Generation Z's purchase intentions and eWOM for organic cosmetics. [PDF]

PLoS One
An GK, Ngo TTA.
europepmc   +1 more source

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Legitimately luxurious: Creating authentic luxury brands

Business Horizons, 2022
Abstract In recent years, greater polarization in incomes and growth in wealthy consumers have fueled new opportunities in luxury markets. As firms launched luxury brands, some have thrived as others stumbled. One very important difference between those who succeed and those who struggle, we suggest, is brand authenticity.
Guy A. Goldstein, Gregory S. Carpenter
openaire   +1 more source