Results 281 to 290 of about 80,251 (303)

Co-creating value for luxury brands

Journal of Business Research, 2010
Caroline Tynan, Sally Mckechnie
exaly  

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Journal of Retailing and Consumer Services, 2019
Philipp A Rauschnabel, Reto Felix
exaly  

What is a luxury brand? A new definition and review of the literature

Journal of Business Research, 2019
Eunju Ko, Charles R Taylor
exaly  

Luxury Relationship Branding

2014
openaire   +1 more source

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Journal of Marketing, 2003
Robert V Kozinets, John F Sherry Jr
exaly  

Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern

Journal of Business Research, 2012
Patrick Hartmann
exaly  

Blockchain-technology-supported platforms for diamond authentication and certification in luxury supply chains

Transportation Research, Part E: Logistics and Transportation Review, 2019
Tsan-Ming Choi
exaly  

LUXURY BRAND CULTURE

2020
openaire   +1 more source

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Journal of Consumer Psychology, 2005
Deborah J Macinnis, C Whan Park
exaly  

Luxury Brand Management

2012
openaire   +1 more source