Results 291 to 300 of about 80,251 (303)

Luxury Brand Qualities, Brand Construct and Brand Touchpoints

2023
openaire   +1 more source

Authenticity in luxury branding

2020
Felicitas Morhart, Lucia Malär
openaire   +1 more source

Managing brands and customer engagement in online brand communities

Journal of Service Management, 2013
Jochen Wirtz, B Ramaseshan, Joris J Van De Klundert   +2 more
exaly  

Luxury Fashion Brand Management

2023
openaire   +1 more source

International luxury brand management

2021
openaire   +1 more source

International Luxury Brand Strategy

2021
openaire   +1 more source

Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

Journal of Marketing, 2006
exaly  

Purchase intention for luxury brands: A cross cultural comparison

Journal of Business Research, 2012
exaly  

Value‐based segmentation of luxury consumption behavior

Psychology and Marketing, 2009
exaly  

Designing Luxury Brands

openaire   +1 more source