Results 241 to 250 of about 832,226 (303)

Predicting Consumer Secondhand Luxury Preferences for Marketing Strategy in Post Pandemic Using Machine Learning: A Case Study of Consumer in Indonesia

International Conference on Intelligent Computing, 2023
The COVID-19 pandemic has not only impacted human health but has also altered consumer behavior when it comes to purchasing luxury products as an alternative to fulfilling their needs.
Mutiara Auliya Khadija, Abdul Aziz, Wahyu Nurharjadmo   +2 more
semanticscholar   +1 more source

Narrative Transportation and Trust in Luxury Hotels SNS Marketing: The Moderating Role of Social Interaction

Services Marketing Quarterly, 2023
The purpose of this study is to examine the impact of narrative transportation and trust on behavioral intention related to the luxury hotel industry. Data analyses is based on responses from 268 Instagram users who answered an online survey.
Anuja Chalke, B. Cheng, Michael Dent
semanticscholar   +1 more source

Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Journal of Product & Brand Management, 2022
Purpose This study aims to investigate the relationships between customer perceptions of luxury companies’ brand pages (i.e. brand page value and self-expressive brands) and customers’ affective (i.e.
Sanga Song, Hye-young Kim
semanticscholar   +1 more source

Marketing Luxury Fashion in the Metaverse: The Case of Gucci Town on Roblox

Thunderbird International Business Review
The luxury fashion industry is increasingly investing in digital technologies associated with the Metaverse to attract younger consumers traditionally difficult to engage.
Jinju Heo
semanticscholar   +1 more source

Marketing communication in luxury research: a framework-based literature review and research agenda

Journal of Marketing Communications, 2022
Luxury is a dynamic global industry, as well as a domain of study increasingly attracting academic interest due to its unconventional marketing and the unique characteristics of luxury brands.
Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou   +2 more
semanticscholar   +1 more source

Luxury markets and premium pricing

Journal of Revenue and Pricing Management, 2006
The world is getting richer and the consumer has more real disposable income. This phenomenon is being repeated all over the world, whether in China or the USA. This means that consumers are trading up for products that meet their aspiration needs and trading down for products which they perceive as commodities.
Ian Yeoman, Una McMahon-Beattie
openaire   +1 more source

REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS

Geo Journal of Tourism and Geosites
This investigation aims to explore the profound impact of these technologies on marketing strategies within the luxury tourism and hospitality sectors in Portugal and Spain and to provide a comprehensive analysis of their role in enhancing service ...
M. Cunha, M. Pereira, A. Cardoso, Jorge Figueiredo, Isabel Oliveira   +4 more
semanticscholar   +1 more source

Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

International Journal of Consumer Studies
This study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID‐19 pandemic. The Scopus database was utilized to search for research on luxury products during the pandemic.
S. Hati, Y. Kamarulzaman, N. Omar
semanticscholar   +1 more source

The Global Luxury Market

2014
This chapter addresses the global luxury market, including that in BRIC (Brazil, Russia, India and China) and Latin America. After all, to understand the activities of the Brazilian luxury market, one must have a broad view to compare it to the volume of business in worldwide. Foreign enterprises annually commission surveys from consulting companies to
openaire   +2 more sources

Tales of luxury: unveiling gender-based insights into hotel brands’ Instagram marketing

Journal of Hospitality and Tourism Insights
PurposeStorytelling-driven messaging for luxury hotels is a robust social media marketing strategy to boost electronic word of mouth (e-WOM) and induce visit intention.
Anuja Chalke, B. Cheng, Michael M. Dent
semanticscholar   +1 more source