Results 21 to 30 of about 6,907 (161)
La marca país Esencial Costa Rica: más allá del bienestar ambiental
Perspectivas, 2018 El presente trabajo da un panorama sobre lo que es la marca país Esencial Costa Rica. Al ser un sello mundial, se analizan los discursos en torno a su promoción tomando en cuenta que este sello es un atractivo para la apertura económica y para la ...
Dalia Arce Aguirre, Mónica Ulloa Gómez
doaj +1 more source
Conservation Biology, EarlyView.Abstract Recognition and engagement of Indigenous Peoples and local communities (IP&LCs) and other traditional knowledge (TK) holders in formal biodiversity governance remain limited, despite their significant contribution to the conservation and sustainable use of biodiversity through their knowledge, innovations, practices, and land stewardship.
Kinga Öllerer +8 more
wiley +1 more source
Spain Brand. An institutional approach
Comillas Journal of International Relations, 2014 The development of a “country-brand Project” proceeds from two paths: by the development of its methodological and doctrinal basis, or by the principal concepts in which lies a public strategy, focus on the upgrading of the international reputation and ...
José Ángel López-Jorrin +1 more
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Percepcion de personalidad de Chile como marca - pais en Holanda [PDF]
, 2005 132 p.Los nombres de los países son en definitiva la marca con la cual se puede tener una referencia sobre las características éstos. Para trabajar la marca del país, es necesario conocer la reputación de este, es decir la imagen e identidad concretas ...
Cruzat Lagos, Alba +1 more
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La comunicación como instrumento de la diplomacia pública [PDF]
, 2013 Public opinion has become an important factor in international relations. The symbiosis between diplomacy and media has approached the “general public” to international negotiation processes.
Rodríguez Gómez, Alfredo A.
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Geographic risks to functional groups of mammals and birds from habitat loss in Mexico
Conservation Biology, EarlyView.Abstract There is a need to quantify the impact of habitat loss due to anthropogenic factors on different aspects of biodiversity, such as functional trait diversity represented by functional groups (FGs). We developed a metric to assess the weighted risk of loss of habitat for 33 FGs of mammals and 36 FGs of birds in Mexico based on potential ...
Fernando Mayani‐Parás +4 more
wiley +1 more source
América Latina: del riesgo país a la Marca País y más allá [PDF]
, 2006 En este trabajo se analizan las políticas de imagen que están haciendo los países latinoamericanos en el mundo. Poco a poco, en la región se están dando los primeros pasos en esta dirección, generalmente en el terreno de la Marca País.
Noya, Javier, Ramos, Marisa
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Unpacking the relationship between co‐creation and brand equity: A multi‐study approach
European Management Review, EarlyView.Abstract Whilst some studies have shown that co‐creation positively influences brand equity, others have found only marginal or even negative effects, and several failure cases of co‐creation have been reported. To overcome the confusion generated by mixed findings, this paper unpacks the relationship between co‐creation and brand equity, considering ...
Stefan Markovic +4 more
wiley +1 more source
GESTÃO DE MARCA PAÍS: O CASO DA MARCA CABO VERDE [PDF]
, 2012 A aplicação das ferramentas de marca comercial aos territórios parece ter alcançado os governos das cidades, regiões e países. O propósito da presente dissertação é analisar esta transposição, usando o caso concreto de Cabo Verde desde 1975 a 2010, 35 ...
Carvalho, Débora
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Democratic Values in Citizen Participation: What Citizens Prioritize in Participation
Policy Studies Journal, EarlyView.ABSTRACT Citizen participation is often initiated to strengthen democracy. While participatory innovations are typically assessed through normative frameworks emphasizing democratic values, little is known about which of these values are prioritized by citizens.
Take Sipma, Frank Hendriks
wiley +1 more source