Results 251 to 260 of about 515,082 (288)

Market-Driven Management and Corporate Culture: Competitiveness and Innovation

open access: yes, 2012
Objective of the chapter is to illustrate how innovation and competitiveness have changed corporate culture in the market-driven management paradigm.
GATTI, MAURO, CESAREO, LUDOVICA
openaire   +2 more sources

Resource-Based Theory e Market-Driven Management

open access: yes, 2008
si tratta di un contributo che sviluppa un modello interpretativo che mette in relazione il filone di ricerca del market-driven management, con la resource-based theory, per approfondire in particolare il ruolo delle relazioni con il cliente, com elemento chiave per il sccesso competitivo. Il Market-Driven Management, pone la questione del rapporto tra
SCIARELLI, MAURO
openaire   +2 more sources

Global Retailers, Market-Driven Management and Innovation

International Journal of Economic Behavior, 2013
International Journal of Economic Behavior, Vol 3, No 1 (2013): International Journal of Economic ...
Silvio M. Brondoni   +2 more
openaire   +2 more sources

Brand strategies and market-driven management

2018
An enterprise inspired by a market-based business approach is better able to understand and relate to the market through defining and anticipating the consumption trends and competitive horizons. With marketdriven management, companies focus their efforts on identifying what their customers value, thereby capitalising on the system of intangible ...
openaire   +2 more sources

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