Results 11 to 20 of about 924,479 (352)

Managing in an economic crisis: The role of market orientation in an international law firm [PDF]

open access: yes, 2013
This research paper contributes to the understanding of the relationship between market orientation and performance in the context of a law firm during a time of economic crisis.
Appiah-Adu   +66 more
core   +1 more source

Object-oriented marketing theory

open access: yesMarketing Theory, 2022
Assemblage and actor-network theories explain how markets and consumption are constituted by heterogeneous resources that form part-whole relations at various scales. Marketing and consumer research studies that use these theories, however, often retain human-centred scales and units of analysis, such that objects and forces that exist at unfamiliar ...
Paolo Franco   +2 more
openaire   +3 more sources

EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

open access: yesJurnal Aplikasi Manajemen, 2021
This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by
Cindera Fatikha   +2 more
doaj   +1 more source

Analisis Orientasi Pasar Pada Pelaku Bisnis

open access: yesJurnal Manajemen dan Bisnis Kreatif
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis orientasi pasar pada pelaku bisnis.Jenis penelitian ini adalah penelitian kualitatif, metode yang digunakan adalah survei kepada pelaku bisnis melalui wawancara dengan 22 informan penelitian
H. ASEP JAMALUDIN,SE.,MM H.ASEP   +4 more
doaj   +3 more sources

Market orientation, market disruptiveness capability and social enterprise performance:An empirical study from the United Kingdom [PDF]

open access: yes, 2018
This study investigates whether and how the pursuit of certain commercial business practices such as market orientation and market disruptiveness capability improves both the economic performance and social performance of social enterprises. Based on the
Bhattarai, Charan   +2 more
core   +2 more sources

Market Orientation in a Small Scale Enterprise Environment: Importance of Product-Related Factors [PDF]

open access: yes, 2010
This study uses the results of an evaluation programme to examine the value of a market orientation for small scale manufacturer in the mass retail market. Results show that an evaluator's assessment of a product's readiness for the marketplace and his/
Akinyele, S.T.
core   +1 more source

Market oriented occupational medicine [PDF]

open access: yesOrvosi Hetilap, 2012
The history and the recent state of occupational medicine in Hungary, and its relation with governmental labor organizations are analyzed. In the past 20 years, large “socialist” factories were replaced by smaller companies employing fewer workers. They have been forced to establish contract with occupational health providers.
Imre, Rurik, Károly, Cseh
openaire   +2 more sources

The Role of Innovation in Mediating Market Orientation to Company Performance

open access: yesJurnal Dinamika Manajemen, 2016
The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate ...
Putu Intan Paradictha Pradnya Putri   +2 more
doaj   +1 more source

Effect of Market Orientation and Innovation Toward Competitive Advantage In Business Street Food at Jl. Pahlawan Kusuma Bangsa Kediri City

open access: yesBusiness and Finance Journal, 2021
This study aims to determine the effect of market orientation and innovation on competitive advantage partially and simultaneously. The population in this study are MSME entrepreneurs who sell food on Pahlawan Kusuma Bangsa Street, Kediri, with a sample
Afif Nur Rahmadi, B. Dewandaru
doaj   +1 more source

Pengaruh pendidikan dan pengalaman bisnis terhadap orientasi kewirausahaan serta dampaknya terhadap orientasi pasar

open access: yesJurnal Ekonomi Modernisasi, 2019
This study aims to reveal the influence of education on entrepreneurial orientation,  the influence of business experience on entrepreneurial orientation, the influence of education on market orientation, the influence of business experience on market ...
Salim Al Idrus, Abdussakir Abdussakir
doaj   +1 more source

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