Results 201 to 210 of about 603,089 (267)

Agentic markets. [PDF]

open access: yesElectron Mark
Bichler M.
europepmc   +1 more source
Some of the next articles are maybe not open access.

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Research in Marketing Completed and in Progress

Journal of Marketing, 1943
Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. It is expected that this classification will be used consistently in subsequent issues of THE JOURNAL. It
Ralph F. Breyer   +3 more
openaire   +1 more source

Online marketing research

IBM Journal of Research and Development, 2004
Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount of effort to ensure accurate results. This paper presents a novel approach
Aseem Agrawal   +9 more
openaire   +1 more source

On-line Market Research

International Journal of Electronic Commerce, 2001
This article focuses upon innovation and issues in on-line market research. On-line research, on-line consumer behavior, and e-commerce are new areas of academic study in marketing. Most of the early work in these areas was done by practitioners, as illustrated by research reports and case studies presented at professional conferences.
Thomas W. Miller, Peter R. Dickson
openaire   +1 more source

Market and Marketing Research

1987
There are many definitions of marketing research and it is probably not worth going through them all here. What would emerge from looking at them is that market and marketing research has three major components: 1. Identification and clarification of a perceived problem in such a way that specific information needs are identified 2 ...
openaire   +1 more source

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