Results 211 to 220 of about 30,381 (262)
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1989
In the last chapter we considered the various types of business organisations. Most business organisations exist to make money. A business uses its resources, i.e. labour, money and materials, to produce a product or a service that the consumer wants. The successful business is usually the one that produces or provides what is required at a price that ...
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In the last chapter we considered the various types of business organisations. Most business organisations exist to make money. A business uses its resources, i.e. labour, money and materials, to produce a product or a service that the consumer wants. The successful business is usually the one that produces or provides what is required at a price that ...
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Journal of Business & Finance Librarianship, 2003
Abstract The Web is one of the best starting points for marketing and advertising information. The author covers Web sites for top publications as well as sites from academic institutions and professional associations.
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Abstract The Web is one of the best starting points for marketing and advertising information. The author covers Web sites for top publications as well as sites from academic institutions and professional associations.
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Public Advertisement Broker Markets
2007Motivated by the growth of various networked systems as potential market places, we study market models wherein, owing to the size of the markets, transactions take place between largely unknown agents. In such scenarios, intermediaries or brokers play a significant role in a transaction.
Atish Das Sarma +2 more
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Advertising and Market Structure Revisited
The Journal of Industrial Economics, 1971* This research was supported by National Economic Research Associates, Inc. The views expressed, however, represent my own. I am indebted to Damodar Gujarati, Kyu Sik Lee, Edward Altman, Joel Dirlam and Alfred Kahn for numerous helpful comments and to Sheila Klein for research assistance. None of them should be held responsible, however, for my errors.
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Children as Consumers: Advertising and Marketing
The Future of Children, 2008Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers.
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Advertising and generic market entry
Journal of Health Economics, 2007The effect of purely persuasive advertising on generic market entry and social welfare is analysed. An incumbent has the possibility to invest in advertising which affects the prescribing physician's perceived relative qualities of the brand-name and the generic version of the drug.
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Information, Advertising, and the Structure of the Market
The Journal of Business, 1981The thesis of this paper is that consumer information influences the size distribution of competing sellers' market shares in a particular manner. By measuring the response of appropriate measures of the distribution of shares to a reduction in the real cost of advertising messages (and thus to an increase in their rate of transmission), it is, in ...
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