Results 231 to 240 of about 30,381 (262)

In-Depth Survey of Digital Advertising Technologies

IEEE Communications Surveys and Tutorials, 2016
Jacob Cox, Selcuk Uluagac, Gong Chen
exaly  

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Journal of Interactive Advertising, 2017
Joe Phua, Nathaniel J Evans
exaly  

Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Journal of Marketing, 2019
Werner Reinartz, Maren Becker
exaly  

Advertising and Marketing

2019
openaire   +1 more source

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of Marketing Research, 2014
Yakov Bart, Andrew T Stephen
exaly  

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Journal of Business Ethics, 2013
Gergely Nyilasy, Harsha Gangadharbatla, Angela Paladino   +2 more
exaly  

Advertising and Marketing

2020
openaire   +1 more source

Advertising and marketing

2012
openaire   +1 more source

Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization

Computers in Human Behavior, 2014
Jinyoung Han, Yoo Jung Kim
exaly  

Marketing — Advertising

2004
openaire   +1 more source