Results 241 to 250 of about 30,381 (262)

ADVERTISING AND MARKETING

2006
openaire   +1 more source

Marketing/Advertising

2003
openaire   +1 more source

The Stopping Power of Advertising: Measures and Effects of Visual Complexity

Journal of Marketing, 2010
Michel Wedel, Rajeev Batra, Rik Pieters   +2 more
exaly  

Relating Online, Regional, and National Advertising to Firm Value

Journal of Marketing, 2016
Shrihari Sridhar, Frank Germann, Charles Kang   +2 more
exaly  

Advertising and marketing

2023
openaire   +1 more source

Uninformative Advertising as an Invitation to Search

Marketing Science, 2011
Jiwoong Shin, Dina Mayzlin
exaly  

Gender stereotypes in advertising: a review of current research

International Journal of Advertising, 2016
Yorgos Zotos
exaly  

Advertising and Marketing

2014
openaire   +2 more sources

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Journal of Interactive Marketing, 2018
Colin Campbell, Nathaniel J Evans
exaly  

TOBACCO MARKETING MONOPOLIES THAT ADVERTISE

The Lancet, 1985
S, Chapman, R, Vermeer
openaire   +2 more sources