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Encyclopedia of the UN Sustainable Development GoalsSocial media platforms are effective tools that business leaders can use in order to build and sustain relationships with present and potential customers. The key to attracting customers is to establish a feasible social media marketing plan that enables
Christopher Zerres
semanticscholar +1 more source
How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 2019 In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional ...
T. Davenport +3 more
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The future of social media in marketing
Journal of the Academy of Marketing Science, 2019 Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus ...
G. Appel +3 more
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Market Power in Water Markets [PDF]
SSRN Electronic Journal, 2010 We model market power in water markets as multi-market Cournot competition with a river structure. Suppliers are connected through water balances, which imposes resource constraints, and they are connected to heterogeneous water users via a water delivery infrastructure. Our model captures a wide range of specific water market structures.
Ansink, E. & Houba, H.
openaire +5 more sources
Ownership Concentration and Accounting Conservatism: The Moderating Role of Board Independence
Emerging Science Journal, 2022 The purpose of this study is to examine the moderating effect of board independence on the relationship between ownership concentration and accounting conservatism.
Thi Minh Hang Nguyen +4 more
doaj +1 more source
A strategic framework for artificial intelligence in marketing
Journal of the Academy of Marketing Science, 2020 The authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions and activities, thinking AI for processing data to ...
Ming-Hui Huang, R. Rust
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Journal of the Academy of Marketing Science, 2022 Artificial intelligence (AI) continues to transform firm-customer interactions. However, current AI marketing agents are often perceived as cold and uncaring and can be poor substitutes for human-based interactions.
Y. Liu-Thompkins +2 more
semanticscholar +1 more source
Motivating Military Trainee Healthy Eating: Insight from Two Sites
Foods, 2020 This paper investigates eating behaviours and motivations of early career military trainees from two pathways (officer cadets and army recruits) to understand whether, and to what extent, healthful eating behaviours were present, and what motivates ...
Anna Kitunen +2 more
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Cyclic nucleotide signaling as a drug target in retinitis pigmentosa
FEBS Letters, EarlyView.Disruptions in cGMP and cAMP signaling can contribute to retinal dysfunction and photoreceptor loss in retinitis pigmentosa. This perspective examines the mechanisms and evaluates emerging evidence on targeting these pathways as a potential therapeutic strategy to slow or prevent retinal degeneration.
Katri Vainionpää +2 more
wiley +1 more source
Humanities & Social Sciences CommunicationsWhile environmental consideration and economic value were once considered a trade-off, today, organizations are expected to achieve both. Therefore, brands must make decisions and act more conscientiously than ever before.
Takumi Kato +5 more
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