Results 31 to 40 of about 3,993,082 (408)
Ownership Concentration and Accounting Conservatism: The Moderating Role of Board Independence
Emerging Science Journal, 2022 The purpose of this study is to examine the moderating effect of board independence on the relationship between ownership concentration and accounting conservatism.
Thi Minh Hang Nguyen +4 more
doaj +1 more source
Encyclopedia of the UN Sustainable Development GoalsSocial media platforms are effective tools that business leaders can use in order to build and sustain relationships with present and potential customers. The key to attracting customers is to establish a feasible social media marketing plan that enables
Christopher Zerres
semanticscholar +1 more source
Optimal Market Making in the Chinese Stock Market: A Stochastic Control and Scenario Analysis [PDF]
arXiv, 2023 Market making plays a crucial role in providing liquidity and maintaining stability in financial markets, making it an essential component of well-functioning capital markets. Despite its importance, there is limited research on market making in the Chinese stock market, which is one of the largest and most rapidly growing markets globally.
arxiv
A strategic framework for artificial intelligence in marketing
Journal of the Academy of Marketing Science, 2020 The authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions and activities, thinking AI for processing data to ...
Ming-Hui Huang, R. Rust
semanticscholar +1 more source
Market Power in Water Markets [PDF]
SSRN Electronic Journal, 2010 We model market power in water markets as multi-market Cournot competition with a river structure. Suppliers are connected through water balances, which imposes resource constraints, and they are connected to heterogeneous water users via a water delivery infrastructure. Our model captures a wide range of specific water market structures.
Ansink, E. & Houba, H.
openaire +5 more sources
Incentivizing Investment and Reliability: A Study on Electricity Capacity Markets [PDF]
arXiv, 2023 The capacity market, a marketplace to exchange available generation capacity for electricity production, provides a major revenue stream for generators and is adopted in several U.S. regions. A subject of ongoing debate, the capacity market is viewed by its proponents as a crucial mechanism to ensure system reliability, while critics highlight its ...
arxiv
How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 2019 In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional ...
T. Davenport +3 more
semanticscholar +1 more source
Influencer Marketing Effectiveness
Journal of Marketing, 2022 Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings.
Fine F. Leung +4 more
semanticscholar +1 more source
Motivating Military Trainee Healthy Eating: Insight from Two Sites
Foods, 2020 This paper investigates eating behaviours and motivations of early career military trainees from two pathways (officer cadets and army recruits) to understand whether, and to what extent, healthful eating behaviours were present, and what motivates ...
Anna Kitunen +2 more
doaj +1 more source
From physical marketing to web marketing [PDF]
, 2002 Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
core +5 more sources