Marketing accountability and marketing automation: evidence from Portugal [PDF]
EuroMed Journal of Business, 2021 PurposeThe present study seeks to outline the role of marketing automation (MA) in measuring the return on marketing activities and the challenges associated with reaching accountability in marketing.Design/methodology/approachTo investigate the objective of the study, the authors adopted a qualitative approach, conducting an exploratory study among ...
Susana C. Silva +3 more
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Effect of Marketing Strategy on Organizational Efficacy via Managerial Accounting [PDF]
Marketing i Menedžment Innovacij, 2023 A marketing strategy has been used by enterprises to achieve the best possible organizational efficacy. In the current research, contingency theory, the theory of resource dependency and experiential learning theory are applied to establish the research ...
Quang Linh Huynh
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Importance of Accounting Marketing in Post-Corona era
International Journal of Innovation in Marketing Elements, 2021 Accounting marketing is an interdisciplinary field that focuses on strategic marketing investments through accounting accuracy and efficiency. Accounting marketing actually means marketing in accounting, which means implementing the principles ...
Mahsa Abbas-Alizadeh, Sanaz Samadi
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The interrelationship of marketing, accounting and auditing with corporate social responsibility [PDF]
PSU Research Review, 2023 Purpose – The purpose of this paper is to examine the interrelationship of marketing, accounting and auditing with corporate social responsibility (CSR) to determine the benefit of CSR marketing, the responsibility of Board of Directors (BODs) with CSR ...
Mohammed Muneerali Thottoli
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Brand Personality of Tehran Tourism Destination and Tourism Destination Trust: Mediatory role Tourist Self-Concept Congruity [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 By looking at the foreign exchange earnings of world-famous tourism destinations, it can be said that tourism loyalty is one of the most important criteria that can determine the success of tourism destinations.
Mahmoud Mohammadian +3 more
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Identifying Indicators of Digital Content Management for Increasing the Engagement of users in digital space, Using Meta-Synthesis Method [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 Providing valuable information in the form of attractive content and interaction with customers is one of the most important elements of content marketing. The most important factor in the success of content marketing is answering to the question of what
Mohammad Saleh Torkestani +3 more
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Investigating the Effects of Game Satisfaction on the Effectiveness of Ads within Digital Games Between Master Students of Management, Faculty of Allameh Tabataba'i University [PDF]
Taḥqīqāt-i Farhangī-i Īrān, 2018 In game advertising is one of the best methods for effective advertising. One of the factors that affects the effectiveness of digital advertising is satisfaction of games.
Z. Dehdashti Shahrokh, M. Bashirpour
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Human Behavior and Emerging Technologies, 2023 One of the highly acclaimed innovations is the mobile wallet. Mobile wallets ensure that customers can make purchases even if they forget their wallets at home. The use of these wallets has increased significantly with the spread of the COVID-19 pandemic
Hamood Mohammed Al-Hattami +3 more
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Cogent Business & Management, 2022 The study aims to estimate the effect of leverage on non-performing loans in Vietnamese commercial banks from 2010 to 2020. This article uses qualitative (expert interviews, namely senior credit officers’ and credit managers’ surveys to find out the ...
Nguyen Kim Quoc Trung
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Explanation of Antecedents and Consequences of the Satisfaction of Elderly Tourists’ Travel Experience [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 The study sought to investigate and examine the antecedents and consequences of satisfaction of elderly tourists trip experience. The statistical population is all tourists who travel to Isfahan and have a minimum age of 60 years.
amir aslani afrashteh +2 more
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