Results 11 to 20 of about 2,187,811 (292)
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core +6 more sources
Banking Reform, Risk-Taking, and Accounting Quality: Evidence from Post-Soviet Transition States [PDF]
, 2022 The drastic banking reform within Central and Eastern Europe following the collapse of the Soviet Union provides an ideal quasi-experimental design to examine the causal effects of institutional development on accounting quality (AQ).
Fang, Yiwei +3 more
core +1 more source
Identifying and Explaining the Components of Nation Rebranding of Syria in the Tourism Industry [PDF]
مطالعات مدیریت راهبردی, 2022 Aim and Introduction: The unpredictable and uncontrollable crises at different levels of business lead to the emergence of the concept of re-branding, which can help in rebuilding brands in any subject, place, and time at any level of activity.
Hassan Alaji +2 more
doaj +1 more source
Applied Mathematics in Science and Engineering, 2023 Cloud database services platforms (CDSP) have aided in both the generation of new ideas and the reduction of costs. Choosing the finest CDSP is a critical part of enterprise management for helping businesses respond to increasing market pressure and ...
Thi Minh Hang Nguyen +2 more
doaj +1 more source
Board of directors characteristics affect commercial banks’ performance – evidence in Vietnam
Cogent Business & Management, 2022 This study aims to identify the board of directors’ characteristics affecting commercial banks’ performance in Vietnam. The paper is based on the data collected over eleven years (2010–2020) for a set of 35 Vietnamese commercial banks listed on the stock
Nguyen Kim Quoc Trung
doaj +1 more source
A Progressive Multilevel Model for Selecting Medical Tourism Destinations: A Qualitative Study [PDF]
International Journal of Travel Medicine and Global Health, 2017 Introduction: The overall objective of this study was to design a progressive multilevel model using the Delphi method for selecting a medical tourism destination which includes three levels of decision making: the destination country, then the ...
Zohreh Dehdashti Shahrokh +3 more
doaj +1 more source
Differentiating brand assets from goodwill assets: the artefact based approach to the accounting recognition of marketing related assets [PDF]
, 2008 This article was submitted to and presented at the Canadian Academic Accounting Association (CAAA) Annual Conference.The International Accounting Standards Board is currently reviewing its conceptual framework and, as regards assets, the epistemological ...
El-Tawy, N, Tollington, T
core +7 more sources
Mental Accounting in the Housing Market [PDF]
SSRN Electronic Journal, 2009 We identify a consumer bias with regard to different sources of debt-financing. Less salient debt may generate psychological benefits. This should be weighed against the possible economic costs of a suboptimal capital structure, but low levels of financial literacy make it unlikely that all households perceive the full economic costs. As a result there
Almenberg, Johan, Karapetyan, Artashes
openaire +7 more sources
International Journal of Entrepreneurial Knowledge, 2023 Customers are important stakeholders in the financial industry, and therefore management must place a high priority on their satisfaction. In this paper, we investigated the impact of marketing communication mix on customer satisfaction being mediated ...
Francis Kofi Sobre Frimpong +4 more
doaj +1 more source