Brand love and customer loyalty in digital banking: The mediating role of online brand experience and the moderating role of digital information overload [PDF]
Banks and Bank SystemsType of the article: Research Article AbstractThe shift toward digital banking has transformed how consumers build relationships with financial brands.
Pham Thi Kim Thanh +5 more
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AI-driven electronic customer relationship management and brand advocacy: The mediating role of consumption values in Vietnam’s digital banking sector [PDF]
Innovative MarketingType of the article: Research Article AbstractThe rapid adoption of artificial intelligence in digital banking is transforming how financial institutions manage customer relationships and encourage customer advocacy.
Nguyen Ha Thach +5 more
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Does COVID-19 affect small and medium enterprises’ capital structure in vietnam?
Cogent Economics & Finance, 2023 This study estimates the effect of COVID-19 on listed small and medium enterprises’ capital structures in Vietnam from 2010 to 2020 by a dynamic panel model with 825 observations. Conducting the generalized method of moments, the findings show that COVID-
Quoc Trung Nguyen Kim
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Mark-to-market accounting and liquidity pricing [PDF]
Journal of Accounting and Economics, 2006 When liquidity plays an important role as in times of financial crisis, asset prices in some markets may reflect the amount of liquidity available in the market rather than the future earning power of the asset. Mark-to-market accounting is not a desirable way to assess the solvency of a financial institution in such circumstances. We show that a shock
Franklin Allen, Elena Carletti
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Investigating the Affecting Factors on Mobile Games Purchase Intention: An Expectation-Confirmation Model (ECM) [PDF]
Taḥqīqāt-i Farhangī-i Īrān, 2018 As a proper example of cultural technologies, digital games have been under a vast range of studies. In addition, the daily growth in the market and production of games have turned them into a huge industry.
H. Nasiri +2 more
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The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income [PDF]
کاوشهای مدیریت بازرگانی, 2021 The purpose of this study is to investigate the motivational factors affecting the intention to buy and buy real green products and explain the role of income moderat in this regard.
Fereshteh Ghavidel +1 more
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Fair Value: Actuarial Accounting for the Markets... Or for the Accountants? [PDF]
SSRN Electronic Journal, 2013 Fair value accounting under IAS-IFRSs is often presented as market accounting that results from expression of the financial requirements of business management and accounting practice. By showing that fair value has the features of actuarial accounting, and is the product of a conceptual shift made necessary by the contemporary context and thus in ...
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Application Driven Theory: Rigorously Combining Applied and Basic Research Relevant to Accounting and Marketing [PDF]
, 2012 In this editorial, the authors argue that accounting and marketing research can be both practically relevant and theoretically well-grounded, if a paradigm of application driven theory is adopted and rigorously applied.
Brockett, Patrick L. +3 more
core +1 more source
Een verkenning van de interactie tussen management accounting en marketing management [PDF]
MAB, 2012 Dit artikel exploreert de interactie tussen management accounting en marketing management. Twee vormen van interactie worden onderscheiden: informeren en integreren.
Jan Van Helden
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Classification of marketing expenses in the accounting of agricultural enterprises
Економіка і управління бізнесом, 2023 Market relations in the agricultural sector require enterprises to have a profound understanding and efficient management of expenses. The relevance of the topic is determined by the need for making prompt financially justified decisions in the field of ...
V. Lytvynenko, O. Kryvoshei
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