Results 251 to 260 of about 5,497,701 (297)

Dataset on Generation Z's green purchase intentions toward packaged non-alcoholic beverages: Evidence from Vietnam. [PDF]

Data Brief
Nguyen QD, Phan DH.
europepmc   +1 more source

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility [PDF]

European Journal of Marketing, 2022
PurposeIn a world where corporate social responsibility (CSR) is a meaningful trend valued by firm stakeholders, it is still not clear how the marketing department integrates corporate-level social responsibility strategy into its departmental activities
Peren Ozturan
exaly   +3 more sources

Some of the next articles are maybe not open access.

Related searches:

Marketing activities for the market of tourist services

Problems of Innovation and Investment Development, 2021
The article is considered the features of marketing activities in the tourism industry and conceptual approaches marketing technologies in the field of tourism. Profound understanding of destination marketing tourism. The article analyzes the system of formation of marketing activities in the market of tourism services.
Nataliia Lytvyn, Yuliya Yarova
openaire   +1 more source

Price fluctuations and market activity

Physica A: Statistical Mechanics and its Applications, 2001
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Gopikrishnan, P., Plerou, V., Gabaix, X., Amaral, L. A. N., Stanley, H. E.   +4 more
openaire   +1 more source

Marketing Activity, Blogging and Sales

SSRN Electronic Journal, 2011
Abstract The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the interaction between consumers and firms from being unidirectional to being bidirectional. However, CGM are almost always accompanied by traditional media (such as TV advertising).
Hiroshi Onishi, Puneet Manchanda
openaire   +1 more source

Marketing Coprovided Activities

The Journal of Continuing Education in Nursing, 2014
Coproviding is a wonderful way for two or more organizations to work together to provide continuing nursing education. To be transparent to the learners, marketing materials identify the parties involved and prominently note the name of the organization accountable for developing the activity and awarding the contact hours.
openaire   +2 more sources

Digital Marketing Activities

DIU Journal of Business and Entrepreneurship, 2021
This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis.
Shahriar Mohammad Shibli, Iqbal Mohammed Masum   +1 more
openaire   +1 more source

The Marketing Activity

1992
Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
openaire   +1 more source

Option Market Activity

Review of Financial Studies, 2006
This article uses a unique option data set to provide detailed descriptive statistics on the purchased and written open interest and open buy and sell volume of several classes of investors. We also show that volatility trading through straddles and strangles accounts for a small fraction of option trading volume and presents evidence that a large ...
Lakonishok, J., Lee, I., Pearson, N.D., Poteshman, A.M.   +3 more
openaire   +2 more sources