Results 261 to 270 of about 5,497,701 (297)

Activating the Marketing Multiplier

2014
Accelerating the economy by using the existing market system and generating a marketing multiplier is not only reasonable but also a necessary activity in poor economic times. When our economy experienced the greatest recession of modern times, the government bailed out the auto industry, the housing industry, and Wall Street.
openaire   +2 more sources

Marketization and activation policies

2014
The paper investigates the way in which local social and employment services have become marketized in different countries, the determinants of this marketization, and its impact on the delivery of activation ...
Zimmermann, Katharina, Aurich, Patrizia, Graziano, Paolo R., Fuertes, Vanesa   +3 more
openaire   +1 more source

Redefining Marketing Activity

Journal of Management in Engineering, 1991
This article identifies the three marketing conditions that exist in the architectural/engineering (A/E) marketplace. These three conditions are reactive, interactive, and progressive. Proactive marketing, so often used to define a firm’s marketing activity, includes both interactive and progressive activities.
openaire   +1 more source

Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination

Journal of Promotion Management, 2022
Blend Ibrahim
exaly  

SNS marketing activities as a sustainable competitive advantage and traditional market equity

Journal of Business Research, 2021
Huanzhang Wang, Arch G Woodside, Eunju Ko   +2 more
exaly  

Digital marketing activities by Dutch place management partnerships: A resource-based view

Cities, 2022
Bas Spierings
exaly  

What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention

Journal of Theoretical and Applied Electronic Commerce Research, 2022
Taufiq Ismail, Wing-Keung Wong, Massoud Moslehpour   +2 more
exaly  

ComSoc Marketing Activities

IEEE Communications Magazine
Robert Schober, Zhi Ding
openaire   +1 more source

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of Marketing Communications, 2023
Ahmad Aljarah, Blend Ibrahim
exaly  

Assessing Marketing Activities and Priorities:

Journal of Hospital Marketing, 1989
M W, Little, D R, McDermott
openaire   +2 more sources