Results 291 to 300 of about 10,612,976 (358)

Digital Marketing Activities

DIU Journal of Business and Entrepreneurship, 2021
This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis.
Shahriar Mohammad Shibli, Iqbal Mohammed Masum   +1 more
openaire   +2 more sources

ComSoc Marketing Activities

IEEE Communications Magazine
Robert Schober, Zhi Ding
openaire   +2 more sources

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly   +2 more sources

Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors

Journal of Travel Research, 2022
Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for destination marketers. This study investigates the varying effects of social media marketing activities (SMMAs) on Gen Z travel behaviors.
Juanita C. Liu, Chaohui Wang, T. Zhang, Haohao Qiao   +3 more
semanticscholar   +1 more source

Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination

Journal of Promotion Management, 2021
This research investigates the robustness of the relationship between social media marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on six contextual factors classified into three categories: methodological ...
Blend Ibrahim
semanticscholar   +1 more source

The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust

International Journal of Bank Marketing, 2021
PurposeThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh.
M. Hafez
semanticscholar   +1 more source

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of Marketing Communications, 2021
The social media revolution has massively transformed marketing plans and practices in the business world. Moreover, marketers can reinforce customer–brand relationships through companies’ social media marketing (SMM) plans and gain a clear understanding
Blend Ibrahim, Ahmad Aljarah
semanticscholar   +1 more source

How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It?

Journal of Internet Commerce, 2021
Nowadays, the growing importance of marketing activities in social media (SM) has attracted a lot of attention in researches and industries around the world.
A. Zarei, Hamta Farjoo, Hooshmand Bagheri Garabollagh   +2 more
semanticscholar   +1 more source

The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities

International Marketing Review, 2022
PurposeThe COVID-19 pandemic highlights the influence that nation-states can have on the engagement of international marketing activities. The purpose of this study is to understand the influence of the institutional response to the COVID-19 pandemic on ...
D. Griffith, Goksel Yalcinkaya
semanticscholar   +1 more source