Results 341 to 350 of about 1,281,484 (363)

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2020
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Social media influencer marketing: A systematic review, integrative framework and future research agenda

International Journal of Consumer Studies, 2021
Demetris Vrontis, Michael Christofi, Alkis Thrassou   +2 more
exaly  

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Psychology and Marketing, 2023
Laurie Hughes, Sergio Barta, Dimitrios Buhalis   +2 more
exaly  

The future of social media in marketing

Journal of the Academy of Marketing Science, 2020
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly  

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021
Fangfang Li, Jorma Larimo, Leonidas C Leonidou   +2 more
exaly  

Online influencer marketing

Journal of the Academy of Marketing Science, 2022
Robert W Palmatier
exaly  

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2012
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

Activating unconventional markets

Learned Publishing, 1991
openaire   +2 more sources

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2016
Clay M Voorhees, Edward Ramirez
exaly  

On-farm marketing and activities.

2014
J. Stanley, L. Stanley
openaire   +2 more sources