Results 261 to 270 of about 2,474,637 (298)

Methods of managing marketing projects in a marketing agency

Экономика и предпринимательство, 2020
В статье проведен анализ существующих методов управления проектами, такими как Scrum, Lean, Kanban и SixSigma. Выделены их сильные и слабые стороны. Описаны отличительные особенности управления маркетинговым проектом в маркетинговой организации. Предложено дополнение к методу Scrum для адаптации процесса управления маркетинговыми проектами.
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Multi-agency Problem in Financial Markets

2018
Multi-Agency problem occurs in Financial Markets, when multiple companies face agency problems at the same time, in different companies. It happens, when different shareholders’ types entering in conflict in order to maximise their benefits. This article explores the agency conflict between controlling shareholders and minor shareholders.
Nuno Trindade Magessi, Luis Antunes 0001
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Revisiting marketization: from interface-markets to market-agencements

Consumption Markets & Culture, 2015
This article proposes to get rid of the vain opposition between markets as de-socializing forces and markets as civilizing processes by exploring the close relationship between innovation and competition. This suggests abandoning the traditional view of markets as interfaces for the novel conception of market as agencements.
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Marketing Strategy in Travel Agency

Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2020
The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging.
Eddy Soeryanto Soegoto, A H Nugroho
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Agency and incentives in the NHS internal market

Social Science & Medicine, 1995
This paper presents and assesses the structure of incentives created by the 1991 reforms to the U.K. National Health System. It argues that these reforms created a set of overlapping principal-agent relationships, in which the ownership of assets and the division of rewards from use of these assets is unclear.
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The Market for Corporate Control and the Agency Paradigm

Review of Finance, 1999
Abstract The paper analyzes the role of agency driven takeover activity. The analysis shows that takeovers can play an important role in reducing agency costs even though the gains from the corporate restructuring that follows the takeovers are zero, which counters existing models of agency driven takeover activity.
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Agency Ratings in the Pfandbrief Market

The Journal of Portfolio Management, 2004
Pfandbriefe are bond issues issued by German mortgage banks. Agency ratings do not play a significant role in the risk profile of jumbo Pfandbriefe, one type of Pfandbriefe, so it might be that the withdrawal of government guarantees and the prospect of agency rating downgrades do not mean more risk in the highly standardized jumbo market, with its ...
Ludovic Breger, Darren Stovel
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Cooperative Marketing Agencies-in-Common

1994
Marketing agencies-in-common (MACs) have been used by farmer cooperatives for many years to accomplish specific marketing activities. Relatively scant attention or concern has been given to adequately defining MACs in terms of how they differ from other forms of organization, particularly from other federated cooperatives.
Reynolds, Bruce J., Reynolds, Bruce J.
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MARKETING LOCAL ENTERPRISE AGENCIES

Journal of Small Business and Enterprise Development, 1995
Business start‐ups and enterprise development are supported by the UK Government through Local Enterprise Agencies (LEAs) with the provision of managed workspaces and ancillary facilities. Local Enterprise Agency managers may not have business or marketing backgrounds.
Michael Kirk‐Smith, William Gault
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Databased Marketing by Travel Agencies

Journal of Travel Research, 1999
Databased marketing, understood as a comprehensive marketing strategy based on a memory of business transactions with customers, is a crucial step toward gaining competitive advantage in this rapidly changing world and industry. This article discusses the concept of databased marketing and presents the results of a survey of travel agencies in New ...
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