Results 251 to 260 of about 58,977 (299)
An Agency Theory perspective on the purchase of marketing services
Industrial Marketing Management, 2010 The purchase of business services has become an important part of organizations' acquisition of external resources, and is therefore receiving growing scholarly attention. The supply management function is increasingly supporting more complex service purchases, including a wide range of marketing services.
Wendy L Tate, Lisa M Ellram, Lydia Bals
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Agency selling or reselling: The role of cause marketing
European Journal of Operational ResearchzbMATH Open Web Interface contents unavailable due to conflicting licenses.
Shengming Zheng +2 more
exaly +2 more sources
From market agencements to market agencing: an introduction
Consumption Markets & Culture, 2015This special issue features a collection of papers that explore the notions of “market agencements” and “market agencing,” recently introduced in market studies, and reflect on their contribution to our understanding of consumption, markets and material culture. These notions originate from the contributions of Michel Callon.
Cochoy, Franck +2 more
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Journal of Economics, 1993
This paper examines a market in which a continuum of principals and agents interact in a game. Principals offer contracts while agents decide on sets of acceptable contracts. A mechanism from a class satisfying “efficiency,” “unbiasedness,” and “continuity” properties then matches principals and agents.
Novshek, William, Thoman, Lynda
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This paper examines a market in which a continuum of principals and agents interact in a game. Principals offer contracts while agents decide on sets of acceptable contracts. A mechanism from a class satisfying “efficiency,” “unbiasedness,” and “continuity” properties then matches principals and agents.
Novshek, William, Thoman, Lynda
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Agencies and counter-agencies shaping concerned-markets
2021Drawing primarily on the Market Studies literature on Concerned-markets and Market-agencing, with reference to some Organization and New Social Movement studies on contentious markets, this thesis presents an original contribution unpacking market-agencies in controversial settings.
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Journal of Marketing, 1945
1K is a marketing agency which acts as exclusive sales agent for 39 producers of coal in the Southern high-volatile district (comprising Southern West Virginia, Eastern Kentucky, Eastern Tennessee, and Virginia) with whom it has made contracts. Appalachian Coals, in turn, has made sales contracts with such other sales companies as are designated by the
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1K is a marketing agency which acts as exclusive sales agent for 39 producers of coal in the Southern high-volatile district (comprising Southern West Virginia, Eastern Kentucky, Eastern Tennessee, and Virginia) with whom it has made contracts. Appalachian Coals, in turn, has made sales contracts with such other sales companies as are designated by the
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Agencing markets: Actualizing ongoing market innovation
Industrial Marketing Management, 2015This paper explores what it takes to actualize market innovation. It traces the ongoing efforts instigated by an exporter to bring about, and transform a mainstream market into, a new sustainability market; a market designed to advance ecological and social sustainability goals.
Onyas, Winfred, Ryan, Annmarie
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Revisiting marketization: from interface-markets to market-agencements
Consumption Markets & Culture, 2015This article proposes to get rid of the vain opposition between markets as de-socializing forces and markets as civilizing processes by exploring the close relationship between innovation and competition. This suggests abandoning the traditional view of markets as interfaces for the novel conception of market as agencements.
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