Results 271 to 280 of about 753,326 (310)

Cooperative Marketing Agencies-in-Common

1994
Marketing agencies-in-common (MACs) have been used by farmer cooperatives for many years to accomplish specific marketing activities. Relatively scant attention or concern has been given to adequately defining MACs in terms of how they differ from other forms of organization, particularly from other federated cooperatives.
Reynolds, Bruce J., Reynolds, Bruce J.
openaire   +1 more source

Product Market Competition and Agency Costs

SSRN Electronic Journal, 2006
We model the effects of competition on managerial efficiency and isolate the agency effect of competition, present only in firms subject to agency costs, from the direct pressure effect of competition, which is present in all firms. Using a unique set of Canadian data that surveys both firms and their employees, we then evaluate the empirical ...
JEN BAGGS, JEAN‐ETIENNE DE BETTIGNIES
openaire   +1 more source

Rating Agencies and Financial Markets

2002
Financial market instability has been the focus of attention of both academic and policy circles, with rating agencies being singled out as one of the culprits in fueling financial excesses. This paper examines whether sovereign ratings trigger turmoil in emerging markets.
Graciela Kaminsky, Sergio Schmukler
openaire   +1 more source

Databased Marketing by Travel Agencies

Journal of Travel Research, 1999
Databased marketing, understood as a comprehensive marketing strategy based on a memory of business transactions with customers, is a crucial step toward gaining competitive advantage in this rapidly changing world and industry. This article discusses the concept of databased marketing and presents the results of a survey of travel agencies in New ...
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Marketing the Home Healthcare Agency

JONA: The Journal of Nursing Administration, 1990
Increasingly, hospital nurse administrators are being called upon to organize and implement home care services and to market these services to physicians, patients, and family members. A survey of hospital personnel revealed that both nurses and physicians perceived themselves as the persons primarily responsible for determining the patient's need for ...
C E, Schmidt, D A, Gillies, D, Biordi, D A, Child   +3 more
openaire   +2 more sources

Algorithmic agencing in platform markets

Marketing Theory
Algorithms are central in shaping platform markets, impacting not only calculation processes but also influencing market actors’ relationships and market structures more broadly. As “autonomous” market devices that are executable or operate without the need for human intervention, algorithms continuously organize, prioritize, and rank product profiles,
Ruiqi Wei, Susi Geiger
openaire   +2 more sources

Responsible marketing: an agency’s role

Young Consumers, 2003
Considers the role of the marketing agency in creating children’s marketing strategies, especially their responsibility to ensure that brands target children in a fair and ethical way. Begins with the client brief, using the example of Marks and Spencer’s Back to School campaign, designed by agency Lickle Yellow Submarine.
openaire   +1 more source

Methods of managing marketing projects in a marketing agency

Экономика и предпринимательство, 2020
В статье проведен анализ существующих методов управления проектами, такими как Scrum, Lean, Kanban и SixSigma. Выделены их сильные и слабые стороны. Описаны отличительные особенности управления маркетинговым проектом в маркетинговой организации. Предложено дополнение к методу Scrum для адаптации процесса управления маркетинговыми проектами.
openaire   +1 more source

The European Medicines Agency's EU conditional marketing authorisations for COVID-19 vaccines

Lancet, The, 2021
Marco Cavaleri
exaly  

Global Cancer Statistics 2020: GLOBOCAN Estimates of Incidence and Mortality Worldwide for 36 Cancers in 185 Countries

Ca-A Cancer Journal for Clinicians, 2021
Hyuna Sung, Jacques Ferlay, Rebecca L Siegel   +2 more
exaly