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Chapter 23 Agency and the market
1986Publisher Summary A very widespread economic situation is that of the relation between a principal and an agent. Even in ordinary and in legal discourse, the principal–agent relation is significant in scope and economic magnitude. The chapter discusses that the common element is the presence of two individuals.
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Marketing strategy of digital marketing agency "Degordian"
2018The purpose of this thesis is to describe the specific features of marketing strategy in digital agencies, which will be show in the form of a case study on Degordian agency for digital marketing. The thesis starts of by defining what is a marketing strategy using theoretical secondary sources and continues on by showcasing the application of a ...
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Marketing outsourcing in the English Premier League: the rights holder/agency interface
European Sport Management Quarterly, 2017Argyro Elisávet Manoli +1 more
exaly
Marketing agency – client relationships: towards a research agenda
European Journal of Marketing, 2017Brendan James Keegan, Jennifer Rowley
exaly