Journal of International Conference Proceedings, 2019 The purpose of this study is to analyze the effect of market sensing capabilities and product innovation capabilities on marketing performance through market penetration as a bridge to solve gaps regarding the impact of product innovation capabilities on marketing performance. Data is collected empirically from the owner of Batik UMKM (Micro, Small and
openaire +1 more source
Laser‐Induced Graphene from Waste Almond Shells
Advanced Functional Materials, EarlyView.Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
Study the Effect of Internet Marketing Capabilities on the Development Strategies of the International Markets for Export Companies [PDF]
مطالعات مدیریت راهبردی, 2018 The use of Internet marketing capacity in Iran has grown steeply in recent years and has received a large share of virtual space activities. Such marketing is emerging in Iran; therefore, many aspects of this kind of marketing have not yet been analyzed.
Ehsan Sharifi, Naser Yazdani
doaj
Portraying managerial dynamic capabilities : a case study in the fast-moving consumer goods industry [PDF]
, 2007 This paper presents a case study describing the managerial dynamic capabilities of a firm in the highly competitive fast-moving consumer goods industry and their effects in the performance of the firm and the industry. Managerial dynamic capabilities are
Kunc, Martin
core +1 more source
Contact Lens with Moiré Patterns for High‐Precision Eye Tracking
Advanced Functional Materials, EarlyView.This work presents a passive contact lens for high‐precision eye tracking, integrating a microscopic moiré grating label. The parallax‐induced shift of macroscopic moiré patterns enables angle measurement with 0.28° precision using a standard camera under ambient light.
Ilia M. Fradkin +11 more
wiley +1 more source
MARKETING CAPABILITIES IN THE DIGITAL ENVIRONMENT. CONSEQUENCES ON THE PERFORMANCE OF THE COMPANY [PDF]
Oradea Journal of Business and Economics, 2020 The purpose of this paper is to identify the effects of marketing capabilities in the digital environment on the company's performance. To test these effects, the data was obtained through a questionnaire-based survey on a sample of 38 companies that ...
Valentina-Simona Pașcalău
doaj
Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms. [PDF]
Front Psychol, 2023 Zhao J, Zhang P.
europepmc +1 more source
A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah [PDF]
, 2009 This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan ...
Mohamed, Baderisang
core +1 more source
A Case Study Approach for Managing Risks & Challenges When Expanding to Emerging Markets [PDF]
, 2019 Globalization created new opportunities and many companies decide to expand to take advantage of these opportunities to improve their competitiveness.
Fragouli, Evangelia, Nikolaidou, Zoi
core +3 more sources